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1-7 of 7 results for Livestream sales

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Retricted access

Research article

First published 2026-2

Managing Sales via Livestream Commerce: Implications of Price Negotiation and Consumer Price Search

Xi Lin, Luyi Gui, Yixin Lu

Production and Operations Management

Retricted access

Research article

First published 2024-7

Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales

Xian Gu, Xiaoxi Zhang, P.K. Kannan

Journal of Marketing

Open access

Research article

First published 2025-12

Designing E-commerce Livestreams: How Product Presentation Duration Affects Sales?

Si Xie, Siddhartha Sharma, Amit Mehra

Production and Operations Management

Retricted access

Research article

First published 2022-1

A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays

Neeraj Bharadwaj, Michel Ballings, Prasad A. Naik [...]

Journal of Marketing

Open access

Research article

First published 2025-7

Influence of Livestream Selling on Purchase Intention Fashion Products on TikTok

Dao Cam Thuy, Nguyen Ngoc Quang

Sage Open

Open access

Research article

First published 2025-7

Interactions Among Attractiveness,Expertise,Trustworthiness,and Product Involvement in Consumption Behavior on Livestreams

Yenan Zhang, Gukseong Lee

Sage Open

Retricted access

Research article

First published 2025

Influencer discourse as a dynamic continuum: A corpus-assisted discourse study of representing influencers in Chinese and US newspapers

Jiamin Pei, Le Cheng, Wuhan Zhu

Journalism