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Articles (106)

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1-10 of 106 results for Livestream

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Select article: Leveraging Livestreaming to Enrich Influencer Marketing

Open access

Research article

First published 2025-2

Leveraging Livestreaming to Enrich Influencer Marketing

Oliver Buckley, Rachel Ashman, Michael Haenlein

California Management Review

Select article: Bodies,Brands,and Bullies: Culture Jamming and the Livestreaming of Engagement

Open access

Research article

First published 2024-10

Bodies,Brands,and Bullies: Culture Jamming and the Livestreaming of Engagement

David Murphy, Joshua Jarrett

Social Media + Society

Select article: China’s livestreaming industry: platforms,politics,and precarity

Retricted access

Research article

First published 2019-11

China’s livestreaming industry: platforms,politics,and precarity

Stuart Cunningham, David Craig, Junyi Lv

International Journal of Cultural Studies

Select article: Antecedents and Consequences of Gift-Receiving in Livestreaming: An Exploratory Study

Retricted access

Research article

First published 2022-8

Antecedents and Consequences of Gift-Receiving in Livestreaming: An Exploratory Study

Xuejing Ma, Hongju Liu, Qiaowei Shen

Journal of Interactive Marketing

Select article: Designing E-commerce Livestreams: How Product Presentation Duration Affects Sales?

Open access

Research article

First published 2025-12

Designing E-commerce Livestreams: How Product Presentation Duration Affects Sales?

Si Xie, Siddhartha Sharma, Amit Mehra

Production and Operations Management

Select article: Between the marked and the unmarked: twin semiotic paradoxes of the barrage in China’s livestreaming fandom

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Research article

First published 2020-7

Between the marked and the unmarked: twin semiotic paradoxes of the barrage in China’s livestreaming fandom

Xinru Chen, Zhuo Chen

Media,Culture & Society

Select article: Influence of Livestream Selling on Purchase Intention Fashion Products on TikTok

Open access

Research article

First published 2025-7

Influence of Livestream Selling on Purchase Intention Fashion Products on TikTok

Dao Cam Thuy, Nguyen Ngoc Quang

Sage Open

Select article: Livestreaming Technology and Online Child Sexual Exploitation and Abuse: A Scoping Review

Open access

Review article

First published 2024-1

Livestreaming Technology and Online Child Sexual Exploitation and Abuse: A Scoping Review

Catharina Drejer, Michael A. Riegler, Pål Halvorsen [...]

Trauma,Violence,& Abuse

Select article: How Not to Be Seen: Notes on the Gendered Intimacy of Livestreaming the Covid-19 Pandemic

Retricted access

Research article

First published 2022-7

How Not to Be Seen: Notes on the Gendered Intimacy of Livestreaming the Covid-19 Pandemic

Daniel Lark

Television & New Media

Select article: People,Platforms,and Places: The Conditional Effects of Psychological Distances on Livestream Viewership

Retricted access

Research article

First published 2026-4

People,Platforms,and Places: The Conditional Effects of Psychological Distances on Livestream Viewership

Zhang Hao Goh, Minzheng Hou, Edson C. Tandoc

Social Science Computer Review

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