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Open access

Research article

First published 2020-7

Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image

Shahid Bashir, Muddasar Ghani Khwaja, Yasir Rashid [...]

Sage Open

Open access

Research article

First published 2025-10

The Relationship Between Green Advertising Receptivity,Green Brand Image,Perceived Brand Authenticity and Perceived Greenwashing on Green Purchase Intention

Tran Thu Thao, Le Thi Phuong Linh, Nguyen Quoc Cuong

Sage Open

Open access

Research article

First published 2021-7

Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives

Minh-Tri Ha

Sage Open

Retricted access

Research article

First published 2017-3

Are Consumers Willing to Pay more for Green Practices at Restaurants?

Young Namkung, Soocheong (Shawn) Jang

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2015-4

Examining Linkages between Brand Image and Purchase Intention of Green Products: The Moderating Role of Perceived Benefits

Komal Nagar, Shivani Rana

FIIB Business Review

Open access

Research article

First published 2025-7

Pathways to Green Purchase Intention in FMCG Industry: A Combined Approach of PLS-SEM and fsQCA

Dinh Van Hoang, Nguyen Ngoc Ngan Anh, Nguyen Thi Xuan [...]

Sage Open

Retricted access

Research article

First published 2019-6

Importance of Consumer-based Green Brand Equity: Empirical Evidence

Utkal Khandelwal, Kushagra Kulshreshtha, Vikas Tripathi

Paradigm: A Management Research Journal

Retricted access

Research article

First published 2013-1

The Impact of Green Core Competencies on Green Image and Green Innovation-an Indian Perspective

Dr. Sangeeta Trott

Paradigm: A Management Research Journal

Open access

Research article

First published 2025-10

From Green Intentions to Actions: The Role of Covert,Overt,and Guerrilla Marketing in Promoting Green Consumerism

Muhammad Ashraf, Asif Mahmood

Sage Open

Retricted access

Research article

First published 2011-11

A Study on Green Advertisement and its Impact on Consumer Purchase Intention

Utkal Khandelwal, Naval Bajpai

Journal of Creative Communications

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