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Retricted access

Research article

First published 2026-3

Travel Influencer Marketing: How Comment Moderation Affects Generation Z Consumers

Rui Guo, Yuchen Wang, Mengmeng Song

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2022-6

Consumer Decision-making Style of Gen Z: A Generational Cohort Analysis

Packiaraj Thangavel, Pramod Pathak, Bibhas Chandra

Global Business Review

Open access

Research article

First published 2024-7

What Drives or Decelerates Generation Z? An Empirical Study Navigating Consumer Buying Intentions in Online Shopping

Prakash Singh

Sage Open

Open access

Research article

First published 2024-4

The Clean Beauty Trend Among Millennial and Generation Z Consumers: Assessing the Safety,Ethicality,and Sustainability Attributes of Cosmetic Products

Jiyong Shim, Jung Woo, Hyerin Yeo [...]

Sage Open

Retricted access

Research article

First published 2026

Young consumers’ cool gaze on luxury hotels: Comparative analysis using SEM and fsQCA

Yue Yin, Xiaoxiao Fu, Yang Zhang [...]

Tourism and Hospitality Research

Open access

Research article

First published 2022-6

Are you talking to me? Generation X,Y,Z responses to mobile advertising

Osnat Roth-Cohen, Hananel Rosenberg, Sabina Lissitsa

Convergence: The International Journal of Research into New Media Technologies

Retricted access

Research article

First published 2023-8

Young People Share,But Do So Differently: An Empirical Comparison of Peer-to-Peer Accommodation Consumption Between Millennials and Generation Z

Alei Fan, Hhye Won Shin, Jieyu (Jade) Shi [...]

Cornell Hospitality Quarterly

Retricted access

Research article

First published 2026-1

Avatars as Coping Mechanisms for Body Image Inadequacy: A Snapshot of Generation Z Consumers in the Metaverse

Jinsu Park, Hye-Young Kim

Clothing and Textiles Research Journal

Retricted access

Research article

First published 2025-9

Gen Z Perspectives on Indian Beauty and Personal Care Websites: A Behavioural Reasoning Theory Approach

K. Priyadharshini

Abhigyan

Open access

Research article

First published 2025-4

The Viral Effect: Unpacking the Influence of Viral Marketing Campaigns on Generation Z’s Purchase Intentions

Prakash Singh, Lokesh Arora, Vimal Bhatt [...]

Sage Open

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