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Open access

Research article

First published 2025-7

Enhancing Digital Wallet Services Based on Electronic Word of Mouth Using Social Media Reviews

Rahmat Nurcahyo, Anton Satria Prabuwono, Intan Novita Dewi [...]

Sage Open

Open access

Research article

First published 2025

Shaping Strategy in the Digital Age: The Impact of Consumer Electronic Word of Mouth on Firm Strategic Emphasis

Hang T. Nguyen, Brandon Z. Holle, Hieu V. Phan

Journal of Interactive Marketing

Retricted access

Research article

First published 2022-2

The Unanticipated Dynamics of Promoting Crowdfunding Donation Campaigns on Social Media

Yashar Dehdashti, Aidin Namin, Brian T. Ratchford [...]

Journal of Interactive Marketing

Retricted access

Research article

First published 2021-5

Digital content marketing as a catalyst for e-WOM in food tourism

Yi Bu, Joy Parkinson, Park Thaichon

Australasian Marketing Journal

Open access

Research article

First published 2026-1

How Online Reviews,Word-of-Mouth,Brand Image,and Tourism Experience Influence Tourist Satisfaction?

Lixia Bo

Sage Open

Retricted access

Research article

First published 2024-11

Experiential Marketing to Gen Z: Fine-Tuning Brand Experience Through Virtual Reality

Vanja Bogicevic, Stephanie Q. Liu, Jay A. Kandampully [...]

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2021-4

Hybrid salience: Examining the role of traditional and digital media in the rise of the Greek radical left

Theodora A Maniou, Philemon Bantimaroudis

Journalism

Retricted access

Research article

First published 2010-2

Estimating Contagion on the Internet: Evidence from the Diffusion of Digital/Information Products

Murali Chandrashekaran, Rajdeep Grewal, Raj Mehta

Journal of Interactive Marketing

Open access

Research article

First published 2025-10

Determinants of Splurge Consumption Behavior Among Generation MZ Effects on Satisfaction,Word-of-Mouth,and Repurchase Intention

Seong Soo Cha, JeungSun Lee

Sage Open

Open access

Research article

First published 2024-12

Information behaviour in high risk decision making: Study of international postgraduates

Carolyn McNicholas, Rita Marcella

Journal of Information Science

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