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1-10 of 20 results for Customer ideation

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Select article: Fostering Customer Ideation in Crowdsourcing Community: The Role of Peer-to-peer and Peer-to-firm Interactions

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Research article

First published 2015-8

Fostering Customer Ideation in Crowdsourcing Community: The Role of Peer-to-peer and Peer-to-firm Interactions

Kimmy Wa Chan, Stella Yiyan Li, John Jianjun Zhu

Journal of Interactive Marketing

Select article: Lower Connectivity is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks

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Research article

First published 2016-4

Lower Connectivity is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks

Andrew T. Stephen, Peter Pal Zubcsek, Jacob Goldenberg

Journal of Marketing Research

Select article: What Feedback Matters? The Role of Experience in Motivating Crowdsourcing Innovation

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Research article

First published 2021-01

What Feedback Matters? The Role of Experience in Motivating Crowdsourcing Innovation

Kimmy Wa Chan, Stella Yiyan Li, Jian Ni [...]

Production and Operations Management

Select article: The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments

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Research article

First published 2017-8

The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments

Hidehiko Nishikawa, Martin Schreier, Christoph Fuchs [...]

Journal of Marketing Research

Select article: Transforming Jewellery Designing: Empowering Customers through Crowdsourcing in India

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First published 2017-10

Transforming Jewellery Designing: Empowering Customers through Crowdsourcing in India

Bijoylaxmi Sarmah, Zillur Rahman

Global Business Review

Select article: The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis

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First published 2016-1

The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis

Woojung Chang, Steven A. Taylor

Journal of Marketing

Select article: Changemaker Challenge: Proposition Crafting and Canvas Mapping

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First published 2025-9

Changemaker Challenge: Proposition Crafting and Canvas Mapping

Samantha Steidle, Benjamin Biermeier-Hanson

Management Teaching Review

Select article: Data-Driven,Data-Informed,Data-Augmented: How Ubisoft’s Ghost Recon Wildlands Live Unit Uses Data for Continuous Product Innovation

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First published 2020-5

Data-Driven,Data-Informed,Data-Augmented: How Ubisoft’s Ghost Recon Wildlands Live Unit Uses Data for Continuous Product Innovation

Karl Werder, Stefan Seidel, Jan Recker [...]

California Management Review

Select article: The Value of Codesign

Open access

Research article

First published 2018-2

The Value of Codesign

Jakob Trischler, Simon J. Pervan, Stephen J. Kelly [...]

Journal of Service Research

Select article: Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity

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Research article

First published 2019-3

Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity

Nuno Camacho, Hyoryung Nam, P.K. Kannan [...]

Journal of Marketing

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