Changemaker Challenge: Proposition Crafting and Canvas Mapping

Abstract

The Changemaker Challenge is a transformative two-part exercise aiming to prepare students for real-world challenges in business and society. During the activities, which are applied during a sophomore and junior-level social entrepreneurship course, students are introduced to entrepreneurial strategies designed to address wicked problems. The two-part exercise involves (a) creating a Value Proposition and (b) mapping a Business Model Canvas. The Value Proposition component encourages students to articulate the value of a proposed solution to a wicked problem. The Business Model Canvas component represents nine building blocks of a business, starting with the Value Proposition, followed by customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures. The exercise provides a conceptual framework for students to ideate and hypothesize actionable steps to addressing wicked problems.