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Research article

First published 2010-2

Consumer Protocol Evidence against Ehrenberg's “Stochastic” Theory of Brand Associations

John R. Rossiter

Australasian Marketing Journal

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Research article

First published 2012-5

Energy analysis of routing protocols in wireless sensor networks for industrial applications

Reza Abrishambaf, Suha N Bayindir, Majid Hashemipour

Proceedings of the Institution of Mechanical Engineers,Part I: Journal of Systems and Control Engineering

Open access

Research article

First published 2023-4

Implementing ABC as Cost Management Model for the Human Resources Department: Evidence From a Romanian Entity

Nicoleta Valentina Florea, Constantin Aurelian Ionescu, Marinela Daniela Manea [...]

Sage Open

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Research article

First published 1995-9

Underlying Determinants of Clothing Quality: The Consumers' Perspective

Jean D. Hines, Gwendolyn S. O'Neal

Clothing and Textiles Research Journal

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Research article

First published 2017-2

Cutting through the Online Review Jungle — Investigating Selective eWOM Processing ☆

Sabrina A. Gottschalk, Alexander Mafael

Journal of Interactive Marketing

Open access

Research article

First published 2012-9

A Diagnosis-Based Clustering and Multipath Routing Protocol for Wireless Sensor Networks

Wenjun Liu, Shukui Zhang, Jianxi Fan

International Journal of Distributed Sensor Networks

Open access

Review article

First published 2024-10

Neuro-Insights in Marketing Research: A PRISMA-Based Analysis of EEG Studies on Consumer Behavior

Junhai Wang, Ahmed H. Alsharif, Norzalita Abd Aziz [...]

Sage Open

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Research article

First published 2012-06

Validation of a PicoGreen-Based DNA Quantification Integrated in an RNA Extraction Method for Two-Dimensional and Three-Dimensional Cell Cultures

Yantian Chen, Maarten Sonnaert, Scott J. Roberts [...]

Tissue Engineering Part C: Methods

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Research article

First published 2026-1-06

Shift or Shimmer? The Promises of Generative AI for Automated Content Analysis in Marketing

Stéphane Ganassali

International Journal of Market Research

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Research article

First published 2005-1

A Report on a Novice User's Interaction with the Internet through a Self-Voicing Application

Keith S. Jones, J. Shawn Farris, Peter D. Elgin [...]

Journal of Visual Impairment & Blindness

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