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Retricted access

Research article

First published 2018-12

Exploring the Mediating Effect of Parent Brand Reputation on Brand Equity

Richa Joshi, Rajan Yadav

Paradigm: A Management Research Journal

Retricted access

Research article

First published 2006-04

Brand Portfolio,Corporate Image,and Reputation: Managing Brand Deletions

Rajan Varadarajan, Mark P. DeFanti, Paul S. Busch

Journal of the Academy of Marketing Science

Retricted access

Research article

First published 2021-7

Real-Time Brand Reputation Tracking Using Social Media

Roland T. Rust, William Rand, Ming-Hui Huang [...]

Journal of Marketing

Open access

Research article

First published 2020-10

Employees’ Perception of CSR Affecting Employer Brand,Brand Image,and Corporate Reputation

Fatih Özcan, Meral Elçi

Sage Open

Retricted access

Research article

First published 2018-3

Investigating political brand reputation with qualitative projective techniques from the perspective of young adults

Christopher Pich, Guja Armannsdottir, Louise Spry

International Journal of Market Research

Open access

Research article

First published 2023-7

Employer Attractiveness: Two Instruments to Measure Employer Branding and Reputation

Andrea Caputo, Monica Molino, Barbara Cerato [...]

Sage Open

Open access

Research article

First published 2020

How does corporate social responsibility transform brand reputation into brand equity? Economic and noneconomic perspectives of CSR

Asif Mahmood, Jamshed Bashir

International Journal of Engineering Business Management

Retricted access

Research article

First published 2007-6

Brand and Reputation: Equals or Opposites?

Nuno Da Camara

Henley Manager Update

Open access

Research article

First published 2024-10

The Impact of Domestic Companies’ CSR Targets on Consumer Post-Purchase Responses: The Moderating Effects of Brand Reputation

Kikyoung Park

Sage Open

Open access

Research article

First published 2022-9

How brands mobilize status,reputation,and legitimacy cues to signal their social standing: The case of luxury watchmaking

Déborah Philippe, Alain Debenedetti, Damien Chaney

Marketing Theory

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