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1-10 of 10 results for Attitude Towards Foreign Brands

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Select article: Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision

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Research article

First published 2020-9

Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision

Tijo Thomas, Naveli Singh, K. G. Ambady

Vision: The Journal of Business Perspective

Select article: Enhancing Consumer Attitude Toward Culturally Mixed Symbolic Products from Foreign Global Brands in an Emerging-Market Setting: The Role of Cultural Respect

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Research article

First published 2019-9

Enhancing Consumer Attitude Toward Culturally Mixed Symbolic Products from Foreign Global Brands in an Emerging-Market Setting: The Role of Cultural Respect

Xiaoling Guo, Martin Heinberg, Shaoming Zou

Journal of International Marketing

Select article: Foreign Branding and Its Effects on Product Perceptions and Attitudes

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Research article

First published 1994-5

Foreign Branding and Its Effects on Product Perceptions and Attitudes

France Leclerc, Bernd H. Schmitt, Laurette Dubé

Journal of Marketing Research

Select article: Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations

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Research article

First published 2019-6

Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations

George Balabanis, Anastasia Stathopoulou, Jiayu Qiao

Journal of International Marketing

Select article: Exploring Consumer Purchase Behaviour: Foreign Versus Local Brands

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Research article

First published 2013-12

Exploring Consumer Purchase Behaviour: Foreign Versus Local Brands

Alireza Nalchi Kashi

Global Business Review

Select article: English and Chinese? The Role of Consumer Ethnocentrism and Country of Origin in Chinese Attitudes towards Store Signs

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Research article

First published 2006-12

English and Chinese? The Role of Consumer Ethnocentrism and Country of Origin in Chinese Attitudes towards Store Signs

Fang Liu, Jamie Murphy, Jianyao Li [...]

Australasian Marketing Journal

Select article: Spatial Distance Construal Perspectives on Cause-Related Marketing: The Importance of Nationalism in Russia

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Research article

First published 2019-3

Spatial Distance Construal Perspectives on Cause-Related Marketing: The Importance of Nationalism in Russia

Yuliya Strizhakova, Robin A. Coulter

Journal of International Marketing

Select article: National Interest versus Global Brands: The Impact of Tariff on Brand Switching Behavior

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Research article

First published 2026-1

National Interest versus Global Brands: The Impact of Tariff on Brand Switching Behavior

Renai Jiang, Md. Fazlay Rabbi, Md. Asaduzzaman Babu [...]

Sage Open

Select article: COVID-19 Impact on Buying Behaviour

Open access

Research article

First published 2021-3

COVID-19 Impact on Buying Behaviour

Meghna Verma, B. R. Naveen

Vikalpa: The Journal for Decision Makers

Select article: Trends in alcohol drinking among university students at the Polish University of Warmia and Mazury in Olsztyn

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Research article

First published 2017-10

Trends in alcohol drinking among university students at the Polish University of Warmia and Mazury in Olsztyn

Robert Podstawski, Elżbieta Wesołowska, Dariusz Choszcz

Nordic Studies on Alcohol and Drugs

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