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Research article

First published 2017-4

The Comparative Efficacy of a Hybrid Guilt-Fear Appeal and a Traditional Fear Appeal to Influence HPV Vaccination Intentions

Nick Carcioppolo, Cong Li, Elena V. Chudnovskaya [...]

Communication Research

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Research article

First published 2024-6

The Effectiveness of Consume-less Appeals in Social Marketing

Ingo Balderjahn, Stefan Hoffmann

Journal of Macromarketing

Open access

Research article

First published 2023-11

Parties’ group appeals across time,countries,and communication channels—examining appeals to social groups via the Parties’ Group Appeals Dataset

Alona O Dolinsky

Party Politics

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Research article

First published 2009-02

Substantiation and Adverse Appeal Outcomes

Sunday Bolanle Fakunmoju

Child Maltreatment

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Research article

First published 2015-6

Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products

Mahsa Akbari

Global Business Review

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Review article

First published 2017-12

Using guilt appeals in communication

Camille Chédotal, Bénédicte Berthe, Bénédicte de Peyrelongue [...]

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2025

Humor or Fear: Which Tourism Warning Message Appeals are More Persuasive

Feifei Lai, Chaowu Xie, Yanying Chen [...]

Journal of Travel Research

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Research article

First published 2006-11

Amici Curiae in the U.S. Courts of Appeals

Wendy L. Martinek

American Politics Research

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Research article

First published 2021-9

Political parties and social groups: New perspectives and data on group and policy appeals

Alexander Horn, Anthony Kevins, Carsten Jensen [...]

Party Politics

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Research article

First published 2016-12

Attraction agglomeration and destination appeal

Zhou Bo, Qu Hailin, Li Ningqiao

Tourism Economics

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