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Articles (37)

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1-10 of 37 results for Advertising creativity/strategy

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Select article: The Impact of Advertising Creative Strategy on Advertising Elasticity

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Research article

First published 2023-1

The Impact of Advertising Creative Strategy on Advertising Elasticity

Filippo Dall’Olio, Demetrios Vakratsas

Journal of Marketing

Select article: Americanized or localized: A qualitative study on Chinese advertising practitioners’ perceptions of creativity and strategy in the digital age

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Research article

First published 2019-6

Americanized or localized: A qualitative study on Chinese advertising practitioners’ perceptions of creativity and strategy in the digital age

Huan Chen, Rang Wang, Xuan Liang

Global Media and China

Select article: Exploring Culture's Influence on Standardization Dynamics of Creative Strategy and Execution in International Advertising

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Other

First published 2005-12

Exploring Culture's Influence on Standardization Dynamics of Creative Strategy and Execution in International Advertising

Ran Wei, Jing Jiang

Journalism & Mass Communication Quarterly

Select article: Creative Advertising Strategies

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Research article

First published 1971-09

Creative Advertising Strategies

Robert E. Karp

Business & Society

Select article: Pedagogic Challenges: The Teaching of Creative Strategy in Advertising Courses

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Research article

First published 2009-11

Pedagogic Challenges: The Teaching of Creative Strategy in Advertising Courses

Mark W. Stuhlfaut, Margo Berman

Journal of Advertising Education

Select article: Book Review: Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape

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Book review

First published 2023-11

Book Review: Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape

Jay Newell, Erin Wilgenbusch

Journal of Advertising Education

Select article: Creative Message Strategy as a Framework for Course Planning,Preparation,and Pedagogy Or: Everything I Know about Teaching I Learned from Advertising

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Research article

First published 2005-11

Creative Message Strategy as a Framework for Course Planning,Preparation,and Pedagogy Or: Everything I Know about Teaching I Learned from Advertising

Lee Earle

Journal of Advertising Education

Select article: Chai Sutta Bar

Open access

Research article

First published 2026-6

Chai Sutta Bar

Shrikant Singh, Janmejaya Panda, Gopal Sharan Parashari

Emerging Economies Cases Journal

Select article: Advertising Creativity in the Age of AI: Review of the AEJMC Advertising Division 2025 Teaching Pre-Conference

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Research article

First published 2026

Advertising Creativity in the Age of AI: Review of the AEJMC Advertising Division 2025 Teaching Pre-Conference

Juliana Fernandes, Samuel M. Tham, Sabrina Habib [...]

Journal of Advertising Education

Select article: Personality Traits of Creative Advertising Professionals

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Research article

First published 2024

Personality Traits of Creative Advertising Professionals

Michael B. Devlin

Journal of Advertising Education

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