Conrad Taeuber , "The People of the United States," Presented at the 1969 Atlanta Advertising Institute, Atlanta, Georgia, March 27, 1969. 2. "Advertising Needs Fundamental Attitude Change: FTC's Jones," Advertising Age, February 1, 1971, p. 68.
2.
E.B. Weiss, "Today's Consumer (and Tomorrow's) Gets a New Look in Our Society," Advertising Age, February 8, 1971, p. 75.
3.
A.A. Lumsdaine and I.L. Janis, "Resistance to 'Counterpropaganda' Produced by One-Sided and Two-Sided 'Propaganda' presentations," Public Opinion Quarterly, Fall, 1953, pp. 311-318. 5. Ibid , p. 318.
4.
Ibid, p. 317.
5.
Newcomb and Hartley, "Effect of Presenting 'One-Side' Versus 'Both Sides' on Changing Opinion on a Controversial Subject ," in S. WatsonDunn's Advertising Copy and Communications (New York, N.Y.: McGraw-Hill Book Co., 1956), p. 15.
6.
R.A. Bauer and Robert D. Buzzell , "Mating Behavioral Science and Simulation," Harvard Business Review (Sept.-Oct., 1964), pp. 116-124. 9. Speech by Dr. Scott Ward, Research Associate, Marketing Science Institute and Assistant Professor, Harvard Business School, to The American Marketing Association Conference in San Francisco, April 13, 1971.
7.
"ITT Continental Agrees to Schedule Corrective Ads," Advertising Age, July 5,1971, p. 1.
