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Book Review: Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape

Journal of Advertising Education

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Book review

First published online November, 2023

Book Review: Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape

and

Volume 27, Issue 2

https://doi.org/10.1177/10980482231193981

Abstract

Keywords

Advertising creative Message strategy IMC

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