Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

Browse

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

Book Review: Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape

Journal of Advertising Education

Journal indexing and metrics

Journal Homepage Submission guidelines

Restricted access

Book review

First published online November, 2023

Book Review: Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape

and

Volume 27, Issue 2

https://doi.org/10.1177/10980482231193981

Abstract

Keywords

Advertising creative Message strategy IMC

Get full access to this article

View all access options for this article.

Browse journal

Current issue OnlineFirst All issues

Similar articles

Retricted access

Desperately Seeking Advertising Creativity: AI’s Impact

Retricted access

AEJMC Advertising Division 2024 Teaching Pre-Conference Review: AI and Beyond: Synchronizing Timeless Principles in Today’s Realities in Advertising Education

Retricted access

Profiles of Advertising Students: Are “Creatives” Different From the Rest?

Retricted access

Pro Tips for Advertising Educators: How Ethnic Diversity Can Solve Creative Problems