International Journal of Market Research

Volume 47, Issue 2, March 2005

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Research article
Restricted accessResearch articleFirst published March, 2005pp. 121-130
Analysing Customer Satisfaction Data: A Comparison of Regression and Artificial Neural Networks
Lars GrnholdtAnne Martensen
Research article
Restricted accessResearch articleFirst published March, 2005pp. 131-162
Online Focus Groups: An In-depth Comparison of Computer-mediated and Conventional Focus Group Discussions
Donna J. ReidFraser J.M. Reid
Research article
Restricted accessResearch articleFirst published March, 2005pp. 163-178
Comparing Response Distributions of Offline and Online
Niels SchillewaertPascale Meulemeester
Research article
Restricted accessResearch articleFirst published March, 2005pp. 179-204
Sales Promotions Effects on Consumer-Based Brand Equity
Mariola Palazn-VidalElena Delgado-Ballester
Research article
Restricted accessResearch articleFirst published March, 2005pp. 205-228
Cases as Configurations: Using Combinatorial and Fuzzy Logic to Analyse Marketing Data
Ray Kent