Comparing Response Distributions of Offline and Online

Abstract

Get full access to this article

View all access options for this article.

References

Bradley

(1999) Sampling for internet surveys. Journal of the Market Research Society, 41, 4, p. 387.

Cobanoglu

, Warde

, & Moreo

J.P.

(2001) A comparison of mail, fax and webbased survey methods. International Journal of Market Research, 43, 4, pp. 441–452.

Mehta

, & Sividas

(1995) Comparing response rates and response content in mail versus electronic mail surveys. Journal of the Market Research Society, 37, 4, pp. 429–439.

Schillewaert

, Langerak

, & Duhamel

(1998) Non-probability sampling for www surveys: a comparison of methods. Journal of the Market Research Society, 40, 4, pp. 307–322.

Tse

(1995) Comparing two methods of sending out questionnaires: e-mail versus mail. Journal of the Market Research Society, 37, 4, pp. 441–446.