AakerD. (1991) Managing Brand Equity.New York: The Free Press.
2.
AakerJ.L. (1997) Dimensions of brand personality. Journal of Marketing Research, 34 (August), pp. 347–356.
3.
ArnoldM.J., & ReynoldsK.E. (2003) Hedonic shopping motivations. Journal of Retailing, 79, 2, pp. 77–95.
4.
BabinB.J., DardenW.R., & GriffinM. (1994) Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20 (March), pp. 644–656.
5.
BatraR., & AhtolaO.T. (1991) Measuring the hedonic and utilitarian sources of consumer attitudes. Marketing Letters, 2, 2, pp. 159–170.
6.
BroniarczykS.M., & AlbaJ.W. (1994) The importance of the brand in brand extension. Journal of Marketing Research, 31 (May), pp. 214–228.
7.
ChandonP., & LaurentG. (1999) Hedonic and utilitarian consumer benefits of sales promotions. Marketing Science Institute Working Paper No. 99109. Cambridge, MA: Marketing Science Institute.
8.
ChandonP., WansinkB., & LaurentG. (2000) A benefit congruency framework ofsales promotions effectiveness. Journal of Marketing, 64 (October), pp. 65–81.
9.
ChildersT.L., CarrC.L., PeckJ., & CarsonS. (2001) Hedonic and utilitarian motivations for online retail shopping behavior. Journal of Retailing, 77, 4, pp. 511–535.
DharR., & WertenbrochK. (2000) Consumer choice between hedonic and utilitarian goods. Journal of Marketing Research, 37 (February), pp. 60–71.
12.
DobsonJ., TyboutA., & SternthalB. (1978) Impact of deals and deal retraction on brand switching. Journal of Marketing Research, 25 (February), pp. 72–81.
13.
FirthM. (1993) Price setting and the value of a strong brand name. International Journal of Research in Marketing, 10, 4, pp. 381–386.
14.
GuptaS. (1988) Impact of sales promotions on when, what, and how much to buy. Journal of Marketing Research, 25 (November), pp. 342–355.
15.
HardestyD.M., & BeardenW.O. (2003) Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level. Journal of Retailing, 79, 1, pp. 17–25.
16.
HaugtvedtC.P., & WegenerD.T. (1994) Message order effects in persuasion: an attitude strength perspective. Journal of Consumer Research, 21, 1, pp. 205–218.
17.
HirschmanE.C., & HolbrookM.B. (1982) Hedonic consumption: emerging concepts, methods and propositions. Journal of Marketing, 46, 3, pp. 92–101.
18.
HolbrookM.B., & HirschmanE.C. (1982) The experiential aspects of consumption: consumer fantasies, feelings, and fun. Journal of Consumer Research, 9 (September), pp. 132–140.
19.
HuntK.A., & KeaveneyS.M. (1994) A process model of the effects of price promotions on brand image. Psychology and Marketing, 11, 6, pp. 511–522.
20.
KellerK.L. (1993) Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57 (January), pp. 1–22.
21.
KellerK.L. (1998) Strategic Brand Management.New York: Prentice-Hall, Inc.
22.
KellerK.L., & AakerD. (1992) The effects of sequential introduction of brand extensions. Journal of Marketing Research, 29 (February), pp. 35–50.
23.
KrishnanH.S. (1996) Characteristics of memory associations: a consumer-based brand equity perspective. International Journal of Research in Marketing, 13, pp. 389–405.
24.
LarocheM., PonsF., ZgolliN., CervellonM.C., & KimC. (2003) A model of consumer response to two retail sales promotion techniques. Journal of Business Research, 56, pp. 513–522.
25.
LaurentG., & KapfererJ.N. (1985) Measuring consumer involvement profiles. Journal of Marketing Research, 22 (February), pp. 453.
26.
LokenB., & JohnD.R. (1993) Diluting brand beliefs: when do brand extensions have a negative impact?Journal of Marketing, 57 (July), pp. 71–84.
27.
MaoH., & OliverR.L. (1993) Assessing the dimensionality and structure of the consumption experience: evaluation, feeling, and satisfaction. Journal of Consumer Research, 20 (December), pp. 451–466.
28.
MelaC.F., GuptaS., & LehmanD.R. (1997) The long-term impact of promotion and advertising on consumer brand choice. Journal of Marketing Research, 34 (May), pp. 248–261.
29.
NunesJ.C., & ParkC.W. (2003) Incommensurate resource: not just more of the same. Journal of Marketing Research, 40 (February), pp. 26–38.
30.
ParkC.S., & SrinivasanV. (1994) A survey-based method for measuring and understanding brand equity and its extendibility. Journal of Marketing Research, 31 (May), pp. 271–288.
31.
PhamM.T., CohenJ.B., PracejusJ.W., & HughesG.D. (2001) Affect monitoring and the primacy of feelings in judgment. Journal of Consumer Research, 28 (September), pp. 167–188.
32.
RobertsonT.S. (1993) How to reduce market penetration cycle times. Sloan Management Review, 35 (Fall), pp. 87–96.
33.
RoehmM.L., PullinsE.B., & RoehmH.A.Jr. (2002) Designing loyalty-building programs for packaged goods brands. Journal of Marketing Research, 39 (May), pp. 202–213.
34.
RosenthalR., & RosnowR.L. (1991) Essentials of Behavioural Research: Methods and Date Analysis.New York, NY: McGraw-Hill.
35.
RothschildM.L., & GaidisW.C. (1981) Behavioral learning theory: its relevance to marketing and promotions. Journal of Marketing, 45 (Spring), pp. 70–78.
36.
ShivB., & FedorikhinA. (1999) Heart and mind in conflict: the interplay of affect and cognition in consumer decision making. Journal of Consumer Research, 26 (December), pp. 278–292.
37.
SpangenbergE.R., VossK.E., & CrowleyA.E. (1997) Measuring the hedonic and utilitarian dimensions of attitude: a generally applicable scale. In: Merrie Brucks and Deborah J. MacInnis (eds), Advances in Consumer Research, 24, pp. 235–241. Provo, UT: Associations for Consumer Research.
38.
YooB., & DonthuN. (2001) Developing and validating a multidimensional consumer-based brand equity scale. Journal of Business Research, 52, pp. 114.
39.
YooB., DonthuN., & LeeS. (2000) An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28, 2, pp. 195–211.