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In today's hybrid media environment new content creators challenge the status of professionally produced journalism and blur the lines between professional and non-professional content. Growing up in this information landscape, younger generations have developed news-related practices and attitudes that lie in stark contrast to those of previous generations. In addition, discrepancies exist between news definitions and the use practices of young people. We conducted focus groups with German adolescents (15–17 years), young adults (18–24 years) and adults (40–53 years) in August 2020 to uncover young peoples’ orientation toward news and journalism. Our study indicates that the boundaries of what journalism is and what it is not are becoming increasingly indistinct. However, distinctions do emerge between the journalistic and non-journalistic sources that adolescents and young adults use and the functions they associate with them according to their information needs. Differences between the age groups become apparent in their motivations to stay informed which highlights the important role non-journalistic sources play in information behaviour and opinion formation. For teenage participants especially, Social Media Influencers (SMIs) are relevant within these processes, which are linked to a perceived social duty-to-keep-informed. Moreover, findings from the focus groups highlight cohort-specific differences regarding the understanding of journalism and, consequently, differences in the assessment of trust and reliability as well as the verification strategies that are applied. In sum, for young participants journalism is a reliable source of information, especially in the case of current events and for crosschecking online information, while non-journalistic sources fulfil social needs.
While political communication scholarship has long underscored the importance of political talk—casual conversations about news and politics that occur in everyday situations—as a way for citizens to clarify their opinions and as a precursor for political engagement, much of this literature tends to depict political talk as uncomfortable and difficult for citizens. Yet, this focus on the challenging aspects of political talk has been informed predominantly by the US context. To what extent may a different picture emerge when looking across different cultural contexts? And how are these dynamics shaped by the affordances of the multi-platform social media environment? This paper explores these questions through a unique dataset of 122 qualitative interviews conducted between 2016 and 2019 with young people (ages 18–29) from five countries: Argentina, Finland, Israel, Japan, and the United States. Rather than solidifying the avoidance of controversial political talk as the key strategy at the disposal of young people, our findings point at a five-pronged typology of young people, with each type representing a different approach toward political talk. Our typology thus contributes to a more comprehensive and nuanced picture of various approaches towards political talk employed by young people across different countries and in relation to different digital media affordances.
Online media environments have changed the way young people access news. Despite much research on the topic, the expectations of journalistic news by young adults who have turned their back on traditional news media remain unclear. We use a novel multimethod qualitative online study design to investigate the perceived quality, functions, and expectations toward journalistic news of young adults in Switzerland who use social media as their main source for news and rarely consume traditional media. Nineteen young adults between 20 and 25 years of age with different educational levels participated in our study in May 2020. Our results show that even though the participants only occasionally use traditional news media channels, they still consider journalistic news relevant and appreciate quality standards of professional journalism such as actuality and veracity (Swart 2021b). Among the functions of news, the participants highlighted sociability and identification. Exchange and discussion of news are, thus, of high relevance online but also offline. Also, the participants show a high affinity toward news on mobilizing topics, which are of interest to themselves and their peers, and motivate them to engage with news more intensely. According to the participants, news should be attractively prepared, such as with audiovisual formats and easy to understand and integrate into everyday life. The participants also expressed a preference to consume news articles from different media brands within a single platform. Our study outlines a fruitful path for comprehensive qualitative research with innovative online tools.
In this paper, we explore U.S. young adults’ strategies for evaluating news and information value within the rapidly changing, increasingly digitalized media environment. We draw on interviews with U.S. young adults conducted between April and November 2020. Based on our findings, we develop the concept of information cacophony to characterize young adults’ experience of the contemporary information environment. Information cacophony is characterized by the jarring noise of many, discordant voices offering up information, under conditions of low media trust and an absence of a pre-defined epistemic hierarchy of sources. We illustrate how the volume and discordance of voices circulating content online makes it difficult for young adults to know what to believe, and show that young peoples’ strategies for evaluating information are deeply entangled with the sociality and emotionality of the experience of information cacophony. We argue that existing theory is not yet well-developed to account for content evaluations and effects resulting from the novel complexities of navigating information cacophony. Existing work remains focused primarily on
We test generational differences in media trust and its antecedents, including political trust, interest, and orientation, as well as perceptions of media inaccuracy and media bias. We rely on original survey data from ten European countries, collected in 2019. We find no differences in the levels of media trust between generations, but we find that key correlates of media trust relate differently to it in different generations. For example, political interest is more strongly correlated with media trust for Millennials than for other generations. Perceptions of bias and inaccuracy have a strong negative correlation with media trust overall, but it is stronger for older generations. These results suggest, that in the long term, societal developments, and in particular debates about media bias and misinformation may impact media trust of young generations differently as they grow older—however, our data give no indication of that creating generational gaps in media trust.
Climate change is a critical global problem that requires immediate action to mitigate its effects. In recent years, youth climate activists have mobilized worldwide protests to demand action, using social media platforms to communicate and broadcast their message. This study examines Greta Thunberg's rise to global prominence through an analysis of her first year and a half of Instagram posts from June 2018 to January 2020, including visual and textual elements. First, we explore how climate change is communicated on social media by youth activists, and then examine these concepts through the unique case of Thunberg’s Instagram. Then, through qualitative content analysis, this study elucidates her communication strategy by applying the concept of framing to unpack how she frames climate change as a moral and ethical issue, uses an emotional appeal of hope, and visually frames motivational collective action to mobilize her audience. Finally, we discuss the implications of our findings to explore the complexities of communicating climate change through social media and how Thunberg's activism on Instagram may provide an example for future generations.
Research in political communication has recently begun to explore the role of non-Western English-language state-funded international broadcasters (NEIBs) in influencing international audiences. Despite this, there has been little attention given to understanding how NEIBs engage and influence young people in ‘Western’ democracies. Our article addresses this gap by providing a detailed analysis of RT's English-language, youth-orientated news product ICYMI. Launched in 2018, ICYMI is a social media-based news brand that consists of a series of 2–3-min videos that deliver satirical takes on recent global events including military conflict, financial scandals, and culture clashes. Our findings, which examine the first year of the platform's activity, show that ICYMI is a novel form of engagement, one that is not easily categorised as either public diplomacy or propaganda, nor can it be described as traditional journalism. Instead, we label this approach as geopolitical culture jamming. In this article, we conduct a discourse analysis of 45 videos published on YouTube by ICYMI over its first year to examine how the platform attempts to influence how young people relate to traditional foreign policy discourses. Our empirical analysis centres on how viewers engage with and interpret ICYMI's videos with the aim of addressing how RT may be influencing younger audiences, particularly its core demographic of Anglophone white males whose comments reflect an attachment to ICYMI's populist, anti-elite worldview.
The FridaysForFuture movement (FFF), launched by Greta Thumberg's school strikes in 2018, has led a new wave of climate activism worldwide. Young people are at the forefront, with social media serving both as mobilizing tools and expressive spaces. Drawing upon literature on youth and digital activism with a generational, situated approach, we account for how both the climate struggle and social media are appropriated by FFF-activists as part of their own youth grassroots politics. Moreover, we explore the activities they mix and the strategies they adopt when moving across online and offline environments. From July 2020 to January 2021, we carried out 6 months of ethnographic work with(in) the FFF-Rome group by blending participant observation of assemblies and protests with digital ethnography on the homonym WhatsApp group. Results’ thematic analysis shows that FFF-activists believe climate activism to be their own fight and social media their own battlefield. A generational understanding of digital climate activism emerges at the intersection of the appropriation of the dispute (climate change) and the digital environments (social media). Findings also account for broader logics and strategies adopted by FFF-activists, on and beyond social media. They move seamlessly between online and offline, spanning across and negotiating with different platforms according to political goals and target audiences. These results contribute to overcoming reductive or marginalizing approaches to youth activism, to legitimizing and situating young activists’ social media usage practices within an array of grassroots political practices, and to understanding how generational belonging affects such practices in the Italian context.
Social media influencers promote not only products and brands but also their opinions on serious topics like party politics or climate change. These so-called digital opinion leaders may exert a powerful impact on their followers’ political attitudes. Accordingly, we explore new directions to explain how influencers’ communication is related to political outcomes by proposing the concept of perceived simplification of politics (PSP). We argue that PSP may fuel political cynicism but also stimulate youth's interest in politics. We also explore important boundary conditions of these associations. We use data from three studies, a two-wave panel survey of adolescents (
Younger and older generations are differently motivated in relation to news consumption and online political expression. In this paper, we suggest that different modes of citizenship characterize younger and older generations. To test the differential role of political interest in news consumption and online political expression, we use a survey of 3,210 people from the United States, 3,043 from the United Kingdom, and 3,031 from France. Our findings suggest that young citizens are more frequent users of online news overall and that the rank order of different news activities replicates cross-nationally. The frequency of online political expression is negatively related to age, with older people less likely to post online. Age moderates the relationship between political interest and news consumption as well as news consumption and online political expression. The correlations of these sets of variables are stronger for younger respondents compared to older respondents. These findings hold across the three countries under study. We explain these patterns in terms of changing citizenship norms and discuss the implications for democracy.