Implementation of total quality management and continu
ous process improvement require validation of competencies
by an institution's customers. This study was designed to
determine if business faculty and business professionals
perceive (a) business writing skills, (b) oral/interpersonal
skills, (c) basic English skills, and (d) other business com
munication abilities with the same degree of importance.
Four one-way analyses of variance revealed no significant
difference between 35 business professionals and 30 busi
ness faculty concerning the four areas. However, when the
50 competencies within the four areas were ranked, some
visible differences occurred in using the telephone and
intercom, asking questions, and applying confidentiality.