Since 2013, several social actors of the Federal University of Santa Catarina (UFSC) community have formed a public sphere in order to deliberate and decide on the University Hospital’s (UH/UFSC) affiliation to the Brazilian Hospital Services Company (EBSERH), a public company set up in accordance with a private law which has been created by the Brazilian federal government in order to set up a management body for public university hospitals. Underpinned by critical discourse analysis, our purpose is to analyze the embedded ideologies in discursive practices within the UFSC/EBSERH public sphere, especially those perpetrated by the federal government’s bureaucratic means as to mystify reality, and also promote and legitimize dominant interests and actions with regard to the UH/UFSC’s affiliation to the EBSERH. We organized this analysis in five main categories: (1) staff shortage and the ideological use of the double standard policy, (2) the ideology of neo-liberalism and managerialism, (3) blame avoidance behavior and the ideological dispute between ideology and pragmatism, (4) the policy of terror and the fallacy of choice and (5) ideology of participationism.
BhaskarR (1989) The Possibility of Naturalism: A Philosophical Critique of the Contemporary Human Sciences. Hemel Hempstead: Harvester Wheatsheaf.
2.
BöhmS (2006) Repositioning Organization Theory. New York: Palgrave Macmillan.
3.
ChandlerJBarryJClarkH (2002) Stressing academe: The wear and tear of the new public management. Human Relations55(9): 1051–1069.
4.
ChouliarakiLFaircloughN (2010) Critical discourse analysis in organizational studies: Towards an integrationist methodology. Journal of Management Studies47(6): 1211–1218.
5.
CleggSHardyC (1996) Introduction Organizations, organization and organizing. In: CleggSHardyCLawrenceTBet al. (eds) Handbook of Organization Studies. London: SAGE, pp. 1–16.
6.
DunmireP (2007) ‘Emerging threats’ and ‘coming dangers’: Claiming the future for preventive war. In: HodgesANilepC (eds) Discourse, War and Terrorism. Amsterdam: John Benjamins Publishing Company, pp. 19–44.
7.
EagletonT (1991) Ideology: An Introduction. London: New Left Books.
8.
FaircloughN (1989) Language and Power. London: Longman.
9.
FaircloughN (1992) Discourse and Social Change. Cambridge: Polity Press.
10.
FaircloughN (2001) Critical discourse analysis as a method in social scientific research. In: WodakRMeyerM (eds) Methods of Critical Discourse Analysis (Introducing Qualitative Methods series). London: SAGE, pp. 121–138.
11.
FaircloughN (2003) Analysing Discourse: Textual Analysis for Social Research. London: Routledge.
12.
FaircloughN (2005) Discourse analysis in organizational studies: The case for critical realism. Organization Studies26(6): 915–939.
13.
FaircloughNFaircloughI (2012) Political Discourse Analysis: A Method for Advanced Students. London: Routledge.
14.
FaircloughNJessopBSayerA (2002) Critical realism and semiosis. Journal of Critical Realism5(1): 2–10.
15.
FaircloughNMulderrigJWodakR (2011) Critical discourse analysis. In: Van DijkTA (ed.) Discourse Studies: A Multidisciplinary Introduction. London: SAGE, pp. 357–378.
16.
FournierVGreyC (2000) At the critical moment: Conditions and prospects for critical management studies. Human Relations53(1): 7–32.
17.
FraserN (1990) Rethinking the public sphere: A contribution to the critique of actually existing democracy. Social Text1(25–26): 56–80.
18.
GranemannS (2011) Fundações estatais: projeto de Estado do capital [State foundations: project of the capitalist State]. In: BravoMISMenezesJSB (eds) Cadernos De Saúde. Rio de Janeiro, Brazil: UFRJ, Rede Sirius, pp. 50–55.
19.
HabermasJ (1981) The Theory of Communicative Action: Reason and Rationalization of Society. Cambridge: Polity Press.
20.
HabermasJ (1992) Further reflections on the public sphere. In: CalhounC (ed.) Habermas and the Public Sphere. Cambridge, MA: The MIT Press, pp. 421–461.
21.
HabermasJ (1996) Between Facts and Norms: Contributions to a Discourse Theory of Law and Democracy. Cambridge, MA: The MIT Press.
22.
HallidayM (1994) An Introduction to Functional Grammar. London: Edward Arnold.
23.
HinterleitnerM (2017) Reconciling perspectives on blame avoidance behavior. Political Studies Review15(2): 243–254.
24.
HoodC (2011) The Blame Game: Spin, Bureaucracy, and Self-preservation in Government. Princeton, NJ: Princeton University Press.
25.
KleinRMarmorT (2006) Reflections on policy analysis: Putting it together again. In: GoodinR (ed.) The Oxford Handbook of Political Science. Oxford: Oxford University Press, pp. 892–912.
26.
KlikauerT (2015) What is managerialism?Critical Sociology41(7–8): 1103–1119.
27.
LacerdaDS (2015) Rio de Janeiro and the divided state: Analysing the political discourse on favelas. Discourse & Society26(1): 74–94.
28.
LefortC (1974) Esboço de uma gênese da ideologia nas sociedades modernas [On the genesis of ideology in modern societies]. Estudos Do CEBRAP10(1): 6–56.
29.
LubenowJA (2010) Esfera pública e democracia deliberativa em Habermas: modelo teórico e discursos críticos [Public sphere and deliberative democracy in Habermas: theoretical model and critical discourses]. Kriterion121(1): 227–258.
30.
MandellB (2002) The privatization of everything. New Politics9(1): 83–100.
31.
MészárosI (1995) Beyond Capital: Toward a Theory of Transition. London: The Merlin Press.
32.
MészárosI (2005) The Power of Ideology. London and New York: Zed Books Ltd.
33.
Ministry of Education (2013) Empresa Brasileira de Serviços Hospitalares - EBSERH. Cartilha de Perguntas e Respostas. [Brazilian Hospital Services Company - EBSERH. Questions and Answers Booklet]. Available at: http://ebserh.mec.gov.br/images/pdf/publicacoes/cartilha_final.pdf (accessed 20 March 2015).
34.
ParkerM (2014) University, Ltd: Changing a business school. Organization21(2): 281–292.
35.
PoulantzasN (1973) Political Power and Social Classes. London: New Left Books.
Van DijkT (1998) Ideology: A Multidisciplinary Approach. London: SAGE.
42.
Van DijkT (2001) Critical discourse analysis. In: HamiltonHSchiffrinDTannenD (eds) The Handbook of Discourse Analysis. Oxford: Blackwell, pp. 352–371.
43.
Van DijkT (2006) Ideology and discourse analysis. Journal of Political Ideologies11(2): 115–140.
44.
Van LeeuwenTWodakR (1999) Legitimizing immigration control: A discourse historical analysis. Discourse Studies1(1): 83–118.
45.
Von HayekFA (1944) The Road to Serfdom. London: Routledge.
46.
WeaverRK (1986) The politics of blame avoidance. Journal of Public Policy6(4): 371–398.
47.
WodakR (2001) What CDA is about – a summary of its history, important concepts and its developments. In: WodakRMeyerM (eds) Methods of Critical Discourse Analysis (Introducing Qualitative Methods series). London: SAGE, pp. 1–13.
48.
WodakR (2011) The Discourse of Politics in Action: Politics as Usual. Basingstoke: Palgrave Macmillan.
