In this article, I revisit the 1996 Oakland School Board (OSB) resolution on Ebonics and perform a discourse analysis of the NeW York Times coverage of the decision. Using the framework of intertextuality, I consider how reported speech allows authors to appropriate authority and construct various stances toward the OSB decision. I discuss how other framing devices work in tandem with intertextuality to discursively construct ideologies of Ebonics. I also analyze how language from early articles is incorporated in subsequent news items, and emphasize the need to consider both discursive reproduction processes and cognitive processes of reception when using intertextual analysis to understand the origin of language ideologies. I suggest that this approach to media discourse analysis can be utilized by linguists who wish to actively shape attitudes toward stigmatized language varieties.
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