Sage Journals: Discover world-class research

Abstract

Two communications campaigns (a “standard” campaign and an “enhanced” campaign linked to a physical activity opportunity) are evaluated to increase physical activity among people with arthritis. A pre- (n = 295) and post- (n = 806) intervention random sample telephone survey is conducted in two cities to measure the population effect of the campaigns. There are no changes in overall message awareness, beliefs, or behaviors related to physical activity and arthritis management in either city. Significant changes in message awareness and exercise frequency are found in subgroups in both cities, but the results do not show an advantage to enhancing the campaign with a local physical activity opportunity. An inability to saturate the market may partly explain why no overall significant increase in message awareness is found after the campaign. A high level of message awareness among respondents before the campaign may also have made it more difficult to affect measured outcomes.

Keywords

arthritis media campaign health promotion physical activity

Get full access to this article

View all access options for this article.

References

Balamurugan, A. , Rivera, M. , Sutphin, K. , & Campbell, D. ( 2007). Health communications in rural America: Lessons learned from an arthritis campaign in rural Arkansas. Journal of Rural Health, 23, 270-275.

Bauman, A.E. , Bellew, B. , Owen, N. , & Vita, P. ( 2001). Impact of an Australian mass media campaign targeting physical activity in 1998. American Journal of Preventive Medicine, 21, 41-47.

Centers for Disease Control and Prevention. ( 2001). Prevalence of disabilities and associated health conditions among adults- United States, 1999. MMWR, 50, 120-125.

Centers for Disease Control and Prevention. (n.d.). Communications campaigns: "Physical activity. The arthritis pain reliever." Retrieved December 29, 2006, from http://www.cdc.gov/arthritis/campaigns/physical_activity/index.htm

Centers for Disease Control and Prevention. ( 2006). Prevalence of doctor-diagnosed arthritis and arthritis-attributable activity limitation-United States, 2003-2005. MMWR, 55, 1089-1092.

Green, B.B. ( 2003). A patient-centered, workplace-based counseling program may increase workers’ physical activity. Evidence-Based Healthcare, 7, 138-139.

Marcus. B.H. ( 1998). Physical activity interventions using mass media, print media, and information technology. American Journal of Preventive Medicine, 15, 362-378.

Owen, N. , Bauman, A. , Booth, M. , Oldenburg, B. , & Magnus, P. ( 1995). Serial mass-media campaigns to promote physical activity: Reinforcing or redundant? American Journal of Public Health , 85, 244-248.

Randolph, W. , & Viswanath, K. ( 2004). Lessons learned from public health mass media campaigns: Marketing health in a crowded media world. Annual Review of Public Health, 25, 419-437.

10.

Reger, B. , Cooper, L. , Booth-Butterfield, S. , Smith, H. , Bauman, A. , Wootan, M. , et al. (2002). Wheeling walks: A community campaign using paid media to encourage walking among sedentary older adults. Preventive Medicine, 35, 285-292.

11.

Renger, R. , Steinfelt, V. , & Lazarus, S. ( 2002). Assessing the effectiveness of a community-based media campaign targeting physical inactivity. Family & Community Health, 25, 18-30.

12.

Spencer, A.C. , Kinne, S. , Belza, B.L. , Ramsey, S. , & Patrick, D.L. ( 1998). Recruiting adults with osteoarthritis into an aquatic exercise class: Strategies for a statewide intervention. Arthritis Care and Research, 11, 455-462.

13.

Task Force on Community Preventive Services. ( 2001). Increasing physical activity: A report on recommendations of the task force on community preventive services. MMWR Recommendations and Reports, 50, 1-16.

14.

Wimbush, E. , Macgregor, A. , & Fraser, E. ( 1998). Impacts of a national mass media campaign on walking in Scotland. Health Promotion International, 13, 45-53.

Evaluation of an Arthritis Communication Campaign to Promote Physical Activity in Two Cities

Abstract

Keywords

Get full access to this article

References