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Abstract

The Drive Tourism Program 2000-2002 is a partnership project between the Department of Main Roads (DMR), Tourism Queensland (TQ) and the Queensland Heritage Trails Network (QHTN) of Arts Queensland. It is entirely funded by the Queensland government in an effort to stimulate regional and rural tourism growth and enhance the experience of the drive tourist. The development of the QHTN projects is a primary stimulus to this exercise. This paper provides an overview of the Drive Tourism Program (DTP) with a specific focus on the development of corridor management plans (CMPs) as an important element of the DTP. With the drive tourism market fundamental to the success of Queensland tourism, the paper identifies how the CMPs have been developed to cater better for the drive market through the evolution of themed routes and integrated information systems.

Keywords

drive tourism themed routes network infrastructure corridor management plans regional tourism

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References

Prideaux, B. , Wei, S. and Ruys, H. (2001) ‘The senior drive tour market in Australia’ , Journal of Vacation Marketing, Vol. 7, No. 3, pp. 209-219 .

Prideaux, B. (2002) ‘Senior drive tourism in Australia’, in Carson, D. , Waller, I. and Scott, N. (eds) ‘Drive Tourism: Up the Wall and Around the Bend’ Common Ground Publishing, Melbourne , pp. 33-40.

Prideaux et al., ref. 1 above.

American Association of State Highway and Transportation Officials (2000) ‘Strategic Brand Analysis for Scenic Byways’, Bates USA Midwest .

Carson, D. and Waller, I. (2002) ‘The nature of drive tourism in Australia’, in Carson, D. , Waller, I. and Scott, N. (eds) ‘Drive Tourism: Up the Wall and Around the Bend’, Common Ground Publishing, Melbourne , pp. 1-10.

Olsen, M. (2002) ‘Keeping track of the self drive market’, in Carson, D. , Waller, I. and Scott, N. (eds) ‘Drive Tourism: Up the Wall and Around the Bend’, Common Ground Publishing, Melbourne , pp. 11-24.

American Association of State Highway and Transportation Officials, ref. 4 above.

American Demographics, in Ibid.

American Association of State Highway and Transportation Officials, ref. 4 above.

10.

Olsen, ref. 6 above, p. 11.

11.

Bureau of Tourism Research (2000) ‘National Visitors Survey’, Bureau of Tourism Research, Canberra .

12.

Bureau of Tourism Research (1999) ‘International Visitors Survey’, Bureau of Tourism Research, Canberra .

13.

Bureau of Tourism Research, ref. 11 above.

14.

Ibid.

15.

ibid.

16.

BDA Marketing Planning (2001) ‘The Productive Marketing Approach’, Tourism Queensland, Brisbane .

17.

Prideaux et al., ref. 1 above.

18.

Queensland Heritage Trails Network (2002) ‘Masterplan’, QHTN, Brisbane .

19.

Department of Premier and Cabinet, ibid.

20.

Queensland Heritage Trails Network, ref. 18 above.

21.

Drive Tourism Program 2000-2002 (2001) ‘Implementation Plan’, Queensland Heritage Trails Network, Department of Main Roads, and Tourism Queensland, Brisbane .

22.

Standards Australia (2002) ‘Manual of Uniform Traffic Control Devices — Part 6: Tourist and Service Signs for Motorists’, Standards Australia, Sydney .

23.

Market and Communications Research (2002) ‘Queensland Heritage Trails Network Research’, Tourism Queensland, Brisbane .

24.

Eby, D. and Molnar, L. (2002) ‘Importance of scenic byways in route choice: A survey of driving tourists in the United States’ , Transportation Research: Policy and Practice, Vol. 36, No. 2, pp. 95-106 .

25.

Yann Campbell Hoare Wheeler (1999) ‘Road Travellers Study — Research Report’, Tourism Queensland, Brisbane .

26.

Queensland Heritage Trails Network (2001) ‘Request for Tender — Corridor Management Plans’, Queensland Heritage Trails Network, Brisbane , p. 4.

27.

Prideaux et al., ref. 1 above.

28.

Eby and Molnar, ref. 24 above.

29.

Queensland Heritage Trails Network, ref. 18 above.

30.

Queensland Heritage Trails Network, ref. 26 above, p. 5.

31.

National Centre for Studies in Travel and Tourism (2002) ‘Overlander’s Way Corridor Management Plan’, Queensland Heritage Trails Network, Brisbane .

32.

Ibid.

33.

Ibid.

34.

Ibid.

35.

Ibid.

36.

Bureau of Tourism Research, ref. 11 above.

The Drive Tourism Program 2000-2002: Project partners in the fast lane

Abstract

Keywords

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