This paper examines the potential role of tourism themed routes, not only as
drive tourism products to increase visitation to regional Australia, but also as
potential contributors to road network efficiency and improving road safety. The
paper is based on extensive research undertaken by Tourism Queensland since the
late 1990s into the potential role of themed routes within the tourism
framework. These interactive visitor road corridors have demonstrated their
ability to affect visitor dispersion, but rely heavily on cross-sector (tourism
and transport) cooperation. This paper explores the market for themed routes,
examines the potential contribution of tourism themed routes to
‘win-win’ tourism and transport outcomes and highlights the
need for greater national coordination.
Rifkin, J.
(2000) ‘The Age of Access: The New Culture of
Hypercapitalism Where All of Life is a Paid-for Experience’,
Putnam/Tarcher, London
.
2.
Australian Bureau of Statistics (ABS)
(2002) ‘Australian National Accounts: Tourism
Satellite Account’,
Commonwealth of Australia, Canberra
, Cat. No. 5249.0.
3.
Department of Industry, Tourism and Resources
(2002) ‘The 10 Year Plan for Tourism: A Discussion
Paper’,
Commonwealth of Australia, Canberra
.
4.
World Tourism Organisation (WTO)
(2001) ‘Tourism Highlights 2001’,
World Tourism Organisation, Madrid
.
5.
Bureau of Tourism Research (BTR)
(2001) ‘Travel by Australians — Results
of the National Visitor Survey’,
Bureau of Tourism Research, Canberra
.
6.
Prideaux, B.
,
Wei, S.
and
Ruys, H.
(2001)
‘The senior drive tour market in Australia’
, Journal of Vacation Marketing, Vol. 7, No.
3, pp.
209-219
.
7.
Carson, D.
,
Waller, I.
and
Scott, N.
(eds) (2002) ‘Drive Tourism: Up the Wall and Around
the Bend’,
Common Ground Publishing, Melbourne
.
8.
Prideaux, B.
(2002)
‘The role of the transport system in destination development’
, Tourism Management, Vol. 21, pp.
53-63
.
9.
Lue, C. C.
,
Crompton, J. L.
and
Stewart, W. P.
(1996)
‘Evidence of cumulative attraction in multidestination
recreational trip decisions’
, Journal of Travel Research, Summer, pp.
41-49
.
10.
Oppermann, M.
(1995)
‘A model of travel itineraries’
, Journal of Travel Research, Spring, pp.
57-61
.
11.
Dornbusch, D. M.
and
Kawczynska, C. J.
(1992)
‘Tourist-oriented directional signs: A self-supporting programme
to promote rural business and economic development’
, Journal of Travel Research, Summer, pp.
3-9
.
12.
Black, N.
(1998) ‘Report on Tourist Characteristics and Flow
Patterns of Visitors to the Stockman’s Hall of Fame: A Report for
Tropical Savannas CRC’,
Tropical Savannas CRC, JCU Press, Townsville, Australia
.
13.
Black, N.
and
Clark, A.
(1998) ‘Report on Tourist Numbers, Tourist
Characteristics and Tourist Flows in North-West Queensland: A Report for
Tropical Savannas CRC’,
Tropical Savannas CRC, JCU Press, Townsville, Australia
.
14.
Tourism Queensland
(2001) ‘Road Tourism Unit, Final
Report’, unpublished report,
Tourism Queensland, Brisbane
.
15.
Bureau of Tourism Research, ref. 5 above.
16.
Bureau of Tourism Research (BTR)
(2000) ‘International Visitors in
Australia’,
Bureau of Tourism Research, Canberra
.
17.
Bureau of Tourism Research, ref. 5 above.
18.
Bureau of Tourism Research (BTR)
(2000) ‘Travel by Australians — Results
of the National Visitor Survey’,
Bureau of Tourism Research, Canberra
.
19.
Parfitt, N.
(1997) ‘Developing the Drive Market in Capricorn
and Gladstone’,
Tourism Queensland, Brisbane
.
20.
Bureau of Tourism Research (1999), ref. 18 above.
21.
AGB McNair
(1997) ‘The Short Break Travel Market for Brisbane:
A Market Appraisal. Brisbane’,
Tourism Queensland, Brisbane
.
22.
Bureau of Tourism Research, ref. 5 above.
23.
Yann Campbell Hoare Wheeler
(1999) ‘Road Travellers Study — Research
Report’,
Tourism Queensland, Brisbane
.
24.
Bureau of Tourism Research, ref. 5 above.
25.
Parfitt, ref. 19 above.
26.
Yann Campbell Hoare Wheeler, ref. 23 above.
27.
Trimble, K.
(1999) ‘Distribution System Analysis: Stage Two
— Motoring and Touring’,
Tourism Queensland, Brisbane
.
28.
Taylor, S.
(1999) ‘Queensland Visitor Information Centre
Study’,
Tourism Queensland, Brisbane
.
29.
Taylor Nelson Sofres
(2001) ‘Strategic Insights into the Over-50s
Motoring Holiday Market’,
Tourism Queensland, Brisbane
.
30.
Market and Communications Research
(2002) ‘Queensland Heritage Trails Network
Research’,
Tourism Queensland, Brisbane
.
31.
Trimble, ref. 27 above.
32.
Yann Campbell Hoare Wheeler, ref. 23 above.
33.
Taylor, ref. 28 above.
34.
Standards Australia
(2002) ‘Manual of Uniform Traffic Control Devices
— Part 6: Tourist and service signs for motorists’,
Standards Australia, Sydney
.
35.
Department of Industry, Tourism and Resources, ref. 3 above.
36.
Australian Bureau of Statistics
(2001) ‘Census of Population and
Housing’,
CDROM, Australian Bureau of Statistics, Canberra
.
37.
Bureau of Tourism Research, ref. 5 above.
38.
Market and Communications Research, ref. 30 above.
39.
Taylor Nelson Sofres, ref. 29 above.
40.
Yann Campbell Hoare Wheeler, ref. 23 above.
41.
Taylor Nelson Sofres, ref. 29 above.
42.
Yann Campbell Hoare Wheeler, ref. 23 above.
43.
Market and Communications Research, ref. 30 above.
44.
Eby, D.
and
Molnar, L.
(2002)
‘Importance of scenic byways in route choice: A survey of driving
tourists in the United States’
, Transportation Research: Policy and Practice, Vol.
36, No. 2, pp.
95-106
.
45.
Taylor Nelson Sofres, ref. 29 above.
46.
Millward Brown
(2000) ‘Visitor Satisfaction Study: Tourist,
Services and Direction Signing’,
Tourism Victoria, Melbourne
.
47.
Market and Communications Research, ref. 30 above.
48.
Austroads
(2000) ‘Road Facts 2000’,
Aust-roads Incorporated, Sydney
.
49.
Economic Associates and the National Centre for Tourism
(2000) ‘Strategic Tourism Roads
Study’,
Tourism Queensland, Brisbane
.
50.
Travelsafe Committee
(2000) ‘Rural Road Safety in
Queensland’,
Queensland Government Press, Brisbane
, Report No. 36.
51.
Queensland Department of Main Roads
(2002) ‘Investigation of Tourist Crash Rates on
Queensland Roads’,
Queensland Department of Main Roads, Brisbane
.
52.
Wilks, J.
,
Watson, B.
and
Hansen, J.
(2000)
‘International drivers and road safety in Queensland, Australia’
, Journal of Tourism Studies, Vol. 11, No.
2, pp.
36-43
.
