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Abstract

As the advertising industry continues to list analytical reasoning as a necessary skill for employment, more universities are including analytics into their advertising curriculum. This article outlines how I teach an analytics-focused course in a top-ranked advertising program. In this article, I briefly summarize each course module and describe a variety of assignments that are used to meet each learning objective. I also provide citations and links to resources, datasets, and software that I currently use in hopes of helping other professors locate resources that have proven quite helpful for teaching analytics content to advertising students.

Keywords

big data analytics data storytelling experiential learning active learning

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