Even though we may be more than satisfied with our current job, most of us occasionally dream of doing something different. If we sadly lose a job in the current climate, then pragmatic considerations of security and income can vie with thoughts of a really different future. If we have a background in research then we have many advantages as we consider other options. This case study demonstrates how desk research and on the spot, face to face exploration were combined in one instance to reach a clear decision about the future. It demonstrates how many angles need to be considered before setting up your own business – or not.
