Abstract
This article draws upon the attention-based view when investigating how local sourcing is influenced by the personal resources and values of key decision makers within small firms. We argue that such firms are more likely to engage in local sourcing when key decision makers have access to location-specific human and social capital and strongly identify with their country. Using data from 204 Ontario-based restaurants regarding their decision to source local wines, we find evidence for the enabling role of location-specific resources and patriotism. In addition, we find that patriotism invigorates the effect of location-specific social capital such that local sourcing is stronger when key decision makers exhibit higher levels of patriotism.
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