Role of collective memory in anti-immigrant prejudice reduction: evidence from Colombia / El papel de la memoria colectiva en la reducción de los prejuicios antiinmigrante: evidencia de Colombia

Abstract

This research investigates the impact of non-narrative social media messages using Collective Memory (CM) arguments on reducing anti-immigrant prejudice, along with the role of visual images. An experiment (N = 420) based on the Elaboration Likelihood Model and mediated intergroup contact with a 2 (CM cue: presence vs. absence) × 2 (visual imagery: text vs. text-image) factorial design was conducted within the context of Venezuelan migration to Colombia. Results showed inconsistent effects of CM cue and visual imagery on perception, attitudes and intentions. However, a serial mediation analysis revealed that CM cues triggers past-remembering, leading to stronger affective responses and ultimately influencing attitudes and intentions.