Can Drug Addiction be Overcome with the Help of YouTube? A Content and Sentiment Analysis of YouTube Videos Through Global Perspective

Abstract

As social media becomes an effective awareness tool, this study examines how YouTube acts as a source of information for drug-addicted patients through the publishing of numerous videos on drug addiction. Raw data from YouTube was collected using the program “Webometric Analyst,” along with a search term and an already-created YouTube API Key. On 10 May 2023, 546 videos and 25,196 comments were collected for analysis. R-studio was used, with the “syuzhet” package installed in order to analyze the sentiment of the viewers comments. Drug addiction videos mostly cover concepts and cases, with few coverings therapy, prevention, and causes. YouTube channels that uploaded drug addiction videos favored 1–20-min lengths. The majority of responses were positive, indicating that viewers are delighted with drug addiction-related videos. YouTube has some basic drug addiction information, however patients looking for treatment or prevention information may be disappointed because YouTube has few such videos.

Keywords

drug addiction drug abuse drug addiction videos YouTube sentiment analysis content analysis

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