Abstract
This paper reports on an initiative to encourage brisk walking as a means of increasing physical activity levels. Five hundred packs (unit cost £0. 75) with details of ten local walks in and around Salisbury, and information on the benefits of regular exercise, were issued through public outlets including general practices. The packs were free at the point of issue. A follow-up survey attracted a 71 per cent response rate and an uptake rate of 61 per cent with increases in perceived stamina, energy and fitness being reported. A quarter of respondents reported that the pack was a 'major feature' in their plans to improve or maintain their health. Of all respondents, 38 per cent got the pack from their GP, illustrating the potential of the primary care setting for such initiatives. The appeal of the initiative may be attributable to the enjoyable nature of this form of exercise; it is non-competitive, sociable and educational.
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