Democratic Disarray: Organizational Messaging Coherence and the Local Echoing Press During the 2020 Iowa Democratic Caucus

Abstract

The Iowa caucuses are the inaugural event of the American presidential nomination process. When the state Democratic Party failed to report the 2020 caucus results in a timely manner and manage the consequences, the crisis situation threatened the legitimacy of the party and the integrity of the results. This research presents an in-depth case of the Iowa Democratic Party’s public communication response regarding an event described by the Des Moines Register as “hell” and a “results catastrophe.” Specifically, we were interested in how the Iowa Democratic Party responded to the crisis event and the extent to which the party organization was successful in disseminating favorable messaging about the caucus process to the local press. Drawing on organizational crisis management and echoing press perspectives, this analysis uses network and qualitative analytic approaches to assess message development, dissemination, and ultimately adoption. A local event with national implications presents a critical case in investigating how a political party, due to its institutional role in American elections and unique organizational structure, struggled to respond to the crisis.