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Articles (83)

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1-10 of 83 results for wine involvement

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Select article: Wine destination brand equity in New- and Old-World wine countries: Exploring the moderating effect of wine involvement

Open access

Research article

First published 2025

Wine destination brand equity in New- and Old-World wine countries: Exploring the moderating effect of wine involvement

Stella Kladou, Kyuho Lee, Ahmet Usakli [...]

Journal of Vacation Marketing

Select article: Understanding the wine tourism experience: The roles of facilitators,constraints,and involvement

Retricted access

Research article

First published 2020-4

Understanding the wine tourism experience: The roles of facilitators,constraints,and involvement

Qiushi Gu, Hanqin Qiu, Brian EM King [...]

Journal of Vacation Marketing

Select article: Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement,Ethnocentrism,Product Experience and Antecedents

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Research article

First published 2024-5

Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement,Ethnocentrism,Product Experience and Antecedents

Johan Bruwer, Justin Cohen, Carl Driesener [...]

Australasian Marketing Journal

Select article: Wine Tourism and Visitors' Perceptions: A Structural Equation Modelling Approach

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Research article

First published 2012-6

Wine Tourism and Visitors' Perceptions: A Structural Equation Modelling Approach

Ana Sampaio

Tourism Economics

Select article: The importance of wine connoisseurs in marketing wine tourism and experiences

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Research article

First published 2025

The importance of wine connoisseurs in marketing wine tourism and experiences

Chantell LaPan, Erick T Byrd, James Boles [...]

Tourism and Hospitality Research

Select article: Developing Wine Appreciation for New Generations of Consumers

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Research article

First published 2021-8

Developing Wine Appreciation for New Generations of Consumers

Kathryn A. LaTour, Annamma Joy, Roger Noujeim

Cornell Hospitality Quarterly

Select article: Enhancing Consumer Value in Wine Tourism

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Research article

First published 2015-2

Enhancing Consumer Value in Wine Tourism

Jack Carlsen, Philipp Boksberger

Journal of Hospitality & Tourism Research

Select article: A Comparison of the Influence of Purchaser Attitudes and Product Attributes on Organic Wine Preferences

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Research article

First published 2014-2

A Comparison of the Influence of Purchaser Attitudes and Product Attributes on Organic Wine Preferences

Imran Rahman, Tyler Stumpf, Dennis Reynolds

Cornell Hospitality Quarterly

Select article: Consumers’ Perceptions of North Carolina Wines: A Case Study with a Place-Based Focus

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Research article

First published 2025-6

Consumers’ Perceptions of North Carolina Wines: A Case Study with a Place-Based Focus

Cynthia S. Deale, Seung Hyun (Jenna) Lee

Journal of Hospitality & Tourism Cases: An International Case Journal

Select article: Digitalization of multisensory collective activity: The case of virtual wine tasting

Open access

Research article

First published 2022-12

Digitalization of multisensory collective activity: The case of virtual wine tasting

Leona Chandra Kruse, Katharina Drechsler

Journal of Information Technology

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