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Articles (203)

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1-10 of 203 results for watching motivation

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Select article: The Mediating Role of Interaction Between Watching Motivation and Flow of Sports Broadcasting in Multi-Channel Network

Open access

Research article

First published 2022-1

The Mediating Role of Interaction Between Watching Motivation and Flow of Sports Broadcasting in Multi-Channel Network

Eui-Yul Choi

Sage Open

Select article: Examining Similarities and Differences in Consumer Motivation for Playing and Watching Soccer

Retricted access

Research article

First published 2011-9

Examining Similarities and Differences in Consumer Motivation for Playing and Watching Soccer

Sagatomo Tokuyama, T. Christopher Greenwell

Sport Marketing Quarterly

Select article: College Students Who Wear Watches: Locus of Control and Motivational Sources

Retricted access

Research article

First published 2001-2

College Students Who Wear Watches: Locus of Control and Motivational Sources

Boyd Spencer

Psychological Reports

Select article: The Importance of Social Motives for Watching and Interacting with Digital Television

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Other

First published 2010-1

The Importance of Social Motives for Watching and Interacting with Digital Television

Steven Bellman, Anika Schweda, Duane Varan

International Journal of Market Research

Select article: Spectator Motives: Why Do We Watch When Our Favorite Team is Not Playing?

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Other

First published 2009-12

Spectator Motives: Why Do We Watch When Our Favorite Team is Not Playing?

Janet S. Fink, Heidi M. Parker

Sport Marketing Quarterly

Select article: Binge-watching motivates change: Uses and gratifications of streaming video viewers challenge traditional TV research

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Research article

First published 2020-2

Binge-watching motivates change: Uses and gratifications of streaming video viewers challenge traditional TV research

Emil Steiner, Kun Xu

Convergence: The International Journal of Research into New Media Technologies

Select article: Rethinking watching: A viewer-centred approach to understanding the changing audience experience

Open access

Research article

First published 2026-1

Rethinking watching: A viewer-centred approach to understanding the changing audience experience

Amanda D. Lotz, Catherine Johnson, Jonathan Gray

International Journal of Cultural Studies

Select article: “Just watching”: A qualitative analysis of non-players’ motivations for video game spectatorship

Retricted access

Research article

First published 2022-10

“Just watching”: A qualitative analysis of non-players’ motivations for video game spectatorship

Stephanie Orme

New Media & Society

Select article: Research on the Motivations and Cognitive Changes of Older Groups Watching Micro-Short Dramas in the Smart Media Era

Open access

Research article

First published 2025-10

Research on the Motivations and Cognitive Changes of Older Groups Watching Micro-Short Dramas in the Smart Media Era

YU Qinghua

Sage Open

Select article: The Moderating Role of Immersion on the Motives of Watching Mukbang and its Consumption: An Extended Uses and Gratifications Approach

Open access

Research article

First published 2025-7

The Moderating Role of Immersion on the Motives of Watching Mukbang and its Consumption: An Extended Uses and Gratifications Approach

Tak Jie Chan, Nur Afiqah Mat Suhairi, Nur Hazirah Afiqah Khairul Ezwan [...]

Sage Open

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