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Research article

First published 2022-9

Does Vivid Imagination Deter Visitation? The Role of Mental Imagery Processing in Virtual Tourism on Tourists’ Behavior

Chunhui Zheng, Zengxiang Chen, Yuling Zhang [...]

Journal of Travel Research

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Research article

First published 2024-8

Impacts of Virtual Reality on Tourism Experience and Behavioral Intentions: Moderating Role of Novelty Seeking

Aixiang Yuan, Jinhwan Hong

Journal of Hospitality & Tourism Research

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Research article

First published 2020-2

Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model

Myung Ja Kim, Choong-Ki Lee, Timothy Jung

Journal of Travel Research

Open access

Research article

First published 2026

Travel Live Streaming and Tourist Decision-Making: A Psychological and Behavioural Perspective on Bridging Virtual Engagement and Physical Travel

Yao Wang, Jean-Noël Patrick L’ESPOIR DECOSTA, Ancy Gamage

Journal of Travel Research

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Research article

First published 2026

Journey beyond reality: The influence of Metaverse experiences and historical storytelling

You-De Dai, Le Phuong Thao Su, Shih-Shuo Yeh [...]

Journal of Vacation Marketing

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Research article

First published 2024-10

Antecedents and consequences of behavioural intention to use virtual reality in tourism: Evidence from Gen-Y and Gen-Z consumers in Egypt

Zakaria Elkhwesky, Abuelhassan Elshazly Abuelhassan, Esraa Fayez Youssif Elkhwesky [...]

Tourism and Hospitality Research

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Research article

First published 2025

Exploring the role of immersive technology in promoting ecotourism: Integrating perspectives from environmental psychology theory and the theory of planned behavior

Su Zhang, Ngoc Anh Pham, Chi-Cheng Luan

Journal of Vacation Marketing

Open access

Research article

First published 2025-4

Exploring the Impact of Metaverse Tourism Technology on Alleviating Overtourism: An Integrated Approach Using TAM and TPB

Xiaoqing Jiang

Sage Open

Free access

Research article

First published 2024-1

Iranian Women Traveling in vTime: A Cyberfeminist Approach

Mahtab Kiani, Rokhshad Tavakoli, Paolo Mura

Journal of Travel Research

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Research article

First published 2019-07-12

Tourism apps women prefer and their tipping point

Li Liu, Xin Su, Umair Akram [...]

Human Systems Management

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