Search results: Sage Journals

Restricted accessResearch articleFirst published November, 2025

Justice behind the virtual mask: The influence of race of the virtual influencer and the creator on promoting the Black Lives Matter movement

Joo-Wha Hong, Ignacio Fernandez Cruz, Donggyu Kim

New Media & Society

Restricted accessResearch articleFirst published 2026

Exploring the Impact of Instagram and Virtual Influencers on Brand Love

Viral P. Tolia, Ramzan Sama

Journal of Creative Communications

Restricted accessResearch articleFirst published July, 2024

Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness

Xinyue Zhou, Xiao Yan, Yuwei Jiang

Journal of Marketing

Open accessResearch articleFirst published February, 2023

I am a virtual girl from Tokyo: Virtual influencers,digital-orientalism and the (Im)materiality of race and gender

Esperanza Miyake

Journal of Consumer Culture

Restricted accessResearch articleFirst published 2025

Virtual influence and the uncanny valley: Authenticity challenges in the organic cosmetics company CAHE’s digital communication

Catherine Lejealle

Journal of Information Technology Teaching Cases

Restricted accessResearch articleFirst published June, 2012

Minority Influence in Virtual Groups

Natalya N. Bazarova, Joseph B. Walther, Poppy L. McLeod

Communication Research

Open accessResearch articleFirst published July, 2024

Risk,Trust,and the Roles of Human Versus Virtual Influencers

Nisreen Ameen, Jun-Hwa Cheah, Faizan Ali [...]

Journal of Travel Research

Restricted accessResearch articleFirst published April, 2026

The effectiveness of virtual versus human influencer marketing for tourism destinations

Janet Hernández-Méndez, Nisamar Baute-Díaz, Desiderio Gutiérrez-Taño

Journal of Vacation Marketing

Restricted accessResearch articleFirst published August, 2026

Virtual Social Influencer Scale Development and Validation: An Algorithmic Approach

Patrick van Esch, Yuanyuan (Gina) Cui, Denni Arli [...]

Australasian Marketing Journal

Restricted accessResearch articleFirst published September, 2025

Social Virtual Influencer Effectiveness: Environmental Factor and Source Trust

Huan Chen, Chen Lou, Ye Wang [...]

Social Marketing Quarterly

Restricted accessResearch articleFirst published November, 2025

Justice behind the virtual mask: The influence of race of the virtual influencer and the creator on promoting the Black Lives Matter movement

Joo-Wha Hong, Ignacio Fernandez Cruz, Donggyu Kim

New Media & Society

Restricted accessResearch articleFirst published 2026

Exploring the Impact of Instagram and Virtual Influencers on Brand Love

Viral P. Tolia, Ramzan Sama

Journal of Creative Communications

Restricted accessResearch articleFirst published July, 2024

Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness

Xinyue Zhou, Xiao Yan, Yuwei Jiang

Journal of Marketing

Open accessResearch articleFirst published February, 2023

I am a virtual girl from Tokyo: Virtual influencers,digital-orientalism and the (Im)materiality of race and gender

Esperanza Miyake

Journal of Consumer Culture

Restricted accessResearch articleFirst published 2025

Virtual influence and the uncanny valley: Authenticity challenges in the organic cosmetics company CAHE’s digital communication

Catherine Lejealle

Journal of Information Technology Teaching Cases

Restricted accessResearch articleFirst published June, 2012

Minority Influence in Virtual Groups

Natalya N. Bazarova, Joseph B. Walther, Poppy L. McLeod

Communication Research

Open accessResearch articleFirst published July, 2024

Risk,Trust,and the Roles of Human Versus Virtual Influencers

Nisreen Ameen, Jun-Hwa Cheah, Faizan Ali [...]

Journal of Travel Research

Restricted accessResearch articleFirst published April, 2026

The effectiveness of virtual versus human influencer marketing for tourism destinations

Janet Hernández-Méndez, Nisamar Baute-Díaz, Desiderio Gutiérrez-Taño

Journal of Vacation Marketing

Restricted accessResearch articleFirst published August, 2026

Virtual Social Influencer Scale Development and Validation: An Algorithmic Approach

Patrick van Esch, Yuanyuan (Gina) Cui, Denni Arli [...]

Australasian Marketing Journal

Restricted accessResearch articleFirst published September, 2025

Social Virtual Influencer Effectiveness: Environmental Factor and Source Trust

Huan Chen, Chen Lou, Ye Wang [...]

Social Marketing Quarterly