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Articles (110)

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1-10 of 110 results for viral videos

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Select article: The Emotions that Drive Viral Video

Retricted access

Research article

First published 2013-11

The Emotions that Drive Viral Video

Karen Nelson-Field, Erica Riebe, Kellie Newstead

Australasian Marketing Journal

Select article: Drama Goes Viral: Effects of Story Development on Shares and Views of Online Advertising Videos

Retricted access

Research article

First published 2019-11

Drama Goes Viral: Effects of Story Development on Shares and Views of Online Advertising Videos

Keith A. Quesenberry, Michael K. Coolsen

Journal of Interactive Marketing

Select article: Situated conversations during video game play and the understanding of viral replication

Free access

Research article

First published 2021-7

Situated conversations during video game play and the understanding of viral replication

Javier Corredor, Johanna Sanchez-Mora, Andry Bustamante-Barreto

E-Learning and Digital Media

Select article: Politics As Fun: Countering Indian Digital Nationalism With Viral Videos

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Research article

First published 2025-3

Politics As Fun: Countering Indian Digital Nationalism With Viral Videos

Suruchi Mazumdar

Television & New Media

Select article: The YouTube Indian: Portrayals of Native Americans on a viral video site

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Other

First published 2011-3

The YouTube Indian: Portrayals of Native Americans on a viral video site

Maria Kopacz, Bessie Lee Lawton

New Media & Society

Select article: YouTube-ification of Political Talk: An Examination of Persuasion Appeals in Viral Video

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Other

First published 2011-6

YouTube-ification of Political Talk: An Examination of Persuasion Appeals in Viral Video

Kristin English, Kaye D. Sweetser, Monica Ancu

American Behavioral Scientist

Select article: Contagious memes,viral videos and subversive parody: The grammar of contention on the Indian web

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Research article

First published 2015-4

Contagious memes,viral videos and subversive parody: The grammar of contention on the Indian web

Sangeet Kumar

International Communication Gazette

Select article: The Limits of Virality: Music Creators and Platform Negotiation in the Era of Short-Form Video

Open access

Research article

First published 2025-10

The Limits of Virality: Music Creators and Platform Negotiation in the Era of Short-Form Video

Alexandria Arrieta

Social Media + Society

Select article: Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising

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Research article

First published 2013-2

Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising

Jinsong Huang, Song Su, Liuning Zhou [...]

Journal of Interactive Marketing

Select article: A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media

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Research article

First published 2020-11

A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media

Kosuke Motoki, Shinsuke Suzuki, Ryuta Kawashima [...]

Journal of Interactive Marketing

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