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Open access

Research article

First published 2025-8

Going Viral: Sharing of Misinformation by Social Media Influencers

Rory Mulcahy, Renee Barnes, Retha de Villiers Scheepers [...]

Australasian Marketing Journal

Retricted access

Research article

First published 2022-9

Going Viral: The Role of Social Media in Decision-Making

Ebony Danielle Love

Journal of Cases in Educational Leadership

Retricted access

Research article

First published 2014-3

Democracy in an age of viral reality: A media epidemiography of Spain’s indignados movement

John Postill

Ethnography

Open access

Research article

First published 2020-8

Participatory Media Cultures: Virality,Humour,and Online Political Contestations in Kenya

Lynete Lusike Mukhongo

Africa Spectrum

Open access

Research article

First published 2019-10

Scratching a Niche: How Smaller Social Media Players Such as Dribbble Reflect the Viral Phenomenon

Jeff Hemsley, Rebecca D. Kelly

Social Media + Society

Open access

Research article

First published 2022-7

Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game

Wasim Ahmed, Alex Fenton, Mariann Hardey [...]

IIM Kozhikode Society & Management Review

Retricted access

Research article

First published 2021-11

Is the Buzz on? – A Buzz Detection System for Viral Posts in Social Media

Nora Jansen, Oliver Hinz, Clemens Deusser [...]

Journal of Interactive Marketing

Retricted access

Research article

First published 1996-12

Role of Leukotriene B4 and Interleukin-8 in Acute Bacterial and Viral Otitis Media

Janak A. Patel, Tommy Sim, Tasnee Chonmaitree [...]

Annals of Otology,Rhinology & Laryngology

Retricted access

Research article

First published 2020-11

A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media

Kosuke Motoki, Shinsuke Suzuki, Ryuta Kawashima [...]

Journal of Interactive Marketing

Open access

Research article

First published 2026-3

Moral Outrage Predicts the Virality of Petitions for Change on Social Media,But Not the Number of Signatures They Receive

Stefan Leach, Magdalena Formanowicz, Jan Nikadon [...]

Social Psychological and Personality Science

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