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Retricted access

Research article

First published 1998-3

Le phénomène du comportement de recherche de variété: modélisation,résultats empiriques et implications pour la politique marketing

Fokko ter Haserborg, Andrea Mässen

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2013-9

Comment réduire la taille d’un assortiment sans affecter la perception de la variété ? Une étude des effets isolés de la largeur et de la profondeur d’un assortiment

Yolande Piris

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1991-3

Recherche de variété: un concept majeur de la théorie en marketing

Philippe Aurier

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1991-3

L'analyse économique de la variété de produits: une revue de la littérature

Kelvin Lancaster

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2016-10

A “Wide” Variety: Effects of Horizontal versus Vertical Display on Assortment Processing,Perceived Variety,and Choice

Xiaoyan Deng, Barbara E. Kahn, H. Rao Unnava [...]

Journal of Marketing Research

Open access

Research article

First published 2026-3

Varieties on paper: Are varieties in national catalogs available to African farmers?

Ogoudele Simon Codjo, Sidol Houngbo, Mathieu AT Ayenan [...]

Outlook on Agriculture

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Editorial

First published 2012-7

Varieties of Capitalism in Crisis?

Ian Bruff, Laura Horn

Competition & Change

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Research article

First published 1995-9

Exploration par le lèche vitrine et recherche de variété dans le choix du point de vente : Une analyse comparative

Lucie Sirieix, Pierre-Louis Dubois

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2005-12

Issues in the Study of Intonation in Language Varieties

Paul Warren

Language and Speech

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Research article

First published 2019-4

The Sleepy Consumer and Variety Seeking

Zhongqiang (Tak) Huang, Yitian (Sky) Liang, Charles B. Weinberg [...]

Journal of Marketing Research

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