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First published 2011-9

Co-creation and co-destruction: A practice-theory based study of interactive value formation

Per Echeverri, Per Skålén

Marketing Theory

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Research article

First published 2021-11-04

Value co-creation mechanisms of multi-agent participation in crowdsourcing innovation: A grounded theory study

Meng Qingliang, Hang Yi, Chen Xiaojun [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Open access

Research article

First published 2024-7

Analyzing Price Discrimination in Tourism Through Tripartite Evolutionary Game Theory: A Focus on Value Co-Creation

Xingwang Zhang, Jie Xin

Sage Open

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Research article

First published 2025

Understanding residents’ attitudes and behaviors toward value co-creation in tourism at community-based tourism destinations in Vietnam: An application of Human values theory

Minh Ngoc Dao, Thi Hong Viet Bui, Khanh Linh Chu [...]

Tourism and Hospitality Research

Open access

Research article

First published 2023-12

Expanding understanding of brand value co-creation on social media from an S-D logic perspective: Introducing structuration theory

Geoff Simmons, Mark Durkin

Marketing Theory

Retricted access

Research article

First published 2019-8

Toxic Collaborations: Co-Destroying Value in the B2B Context

Francesca Cabiddu, Frau Moreno, Lombardo Sebastiano

Journal of Service Research

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Research article

First published 2024-11

Value Creation Through Communication and Co-creation: The Key Retailers’ Perspective

Rym EL Amri Trabelsi

Journal of Creating Value

Retricted access

Research article

First published 2022-9

Comparative Analysis of Attributions From Customer Experiences and Journeys

David A. Gilliam, Teresa Preston, Casey C. Rockwell [...]

International Journal of Market Research

Open access

Research article

First published 2022-5

A Multidimensional Practice-Based Framework of Interactive Value Formation

Thuy Luyen, Haseeb Shabbir, Dianne Dean

Journal of Service Research

Open access

Review article

First published 2023

Co-created decision-making: From co-production to value co-creation in health care

Jason Amorim, Andréa Cardoso Ventura

The Journal of Medicine Access

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