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Articles (46)

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1-10 of 46 results for value co-creation in tourism

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Select article: The impact of sustainable tourism experiential value on customer value co-creation behavior

Retricted access

Research article

First published 2026

The impact of sustainable tourism experiential value on customer value co-creation behavior

Nguyen Ngoc Hien, Danh Xuan Luu

Tourism and Hospitality Research

Select article: The value co-creation of tourists in grassland tourism: A more-than-human perspective

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Research article

First published 2025

The value co-creation of tourists in grassland tourism: A more-than-human perspective

Qiuchen Han, Sileng Hu, Yuanjia Li [...]

Journal of Vacation Marketing

Select article: Beauty and Elegance: Value Co-Creation in Cosmetic Surgery Tourism

Open access

Research article

First published 2020-4

Beauty and Elegance: Value Co-Creation in Cosmetic Surgery Tourism

Salman Majeed, Zhimin Zhou, Haywantee Ramkissoon

Sage Open

Select article: Analyzing Price Discrimination in Tourism Through Tripartite Evolutionary Game Theory: A Focus on Value Co-Creation

Open access

Research article

First published 2024-7

Analyzing Price Discrimination in Tourism Through Tripartite Evolutionary Game Theory: A Focus on Value Co-Creation

Xingwang Zhang, Jie Xin

Sage Open

Select article: Understanding residents’ attitudes and behaviors toward value co-creation in tourism at community-based tourism destinations in Vietnam: An application of Human values theory

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Research article

First published 2025

Understanding residents’ attitudes and behaviors toward value co-creation in tourism at community-based tourism destinations in Vietnam: An application of Human values theory

Minh Ngoc Dao, Thi Hong Viet Bui, Khanh Linh Chu [...]

Tourism and Hospitality Research

Select article: Tourist Value Co-Creation Through Hedonic and Utilitarian Features in the Saudi case: Relational Trust,Service Innovation,and Smart Technology Adoption as Driving Factors

Open access

Research article

First published 2025-7

Tourist Value Co-Creation Through Hedonic and Utilitarian Features in the Saudi case: Relational Trust,Service Innovation,and Smart Technology Adoption as Driving Factors

Abrar Alhomaid, Tarek Bel Hadj

Sage Open

Select article: Role of Multiple Stakeholders in Value Co-creation and Effects on Medical Tourism

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Research article

First published 2020-6

Role of Multiple Stakeholders in Value Co-creation and Effects on Medical Tourism

Prabal Chakraborty, Moumita Poddar

Jindal Management Journal

Select article: Tourists’ Value Co-Creation With Service Robots: Antecedents and Mechanisms

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Research article

First published 2024-8

Tourists’ Value Co-Creation With Service Robots: Antecedents and Mechanisms

Vera Shanshan Lin, Xinyi Zhang, Yuting Ren [...]

Journal of Hospitality & Tourism Research

Select article: Co-creation of perceived place value by tourism actors in different countries

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Research article

First published 2026

Co-creation of perceived place value by tourism actors in different countries

John Nadeau, Herbert Woratschek, Norm O’Reilly [...]

Tourism and Hospitality Research

Select article: Engaging Customers in Value Co-Creation Through Mobile Instant Messaging in the Tourism and Hospitality Industry

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Research article

First published 2020-2

Engaging Customers in Value Co-Creation Through Mobile Instant Messaging in the Tourism and Hospitality Industry

Sut Ieng Lei, Shun Ye, Dan Wang [...]

Journal of Hospitality & Tourism Research

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