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Articles (115)

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1-10 of 115 results for value co-creation experience

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Select article: The Co-creation of Museum Experience Value From the Perspective of Visitor Motivation

Open access

Research article

First published 2023-10

The Co-creation of Museum Experience Value From the Perspective of Visitor Motivation

Yongzhong Yang, Shuangji Liu, Xiaoting Song

Sage Open

Select article: Cooking Class Travel in Thailand: An Investigation of Value Co-Creation Experiences

Open access

Research article

First published 2023-4

Cooking Class Travel in Thailand: An Investigation of Value Co-Creation Experiences

Jianwei Qian, Pearl Lin, Jiewen Wei [...]

Sage Open

Select article: The Score Is Not the Music: Integrating Experience and Practice Perspectives on Value Co-Creation in Collective Consumption Contexts

Retricted access

Research article

First published 2019-5

The Score Is Not the Music: Integrating Experience and Practice Perspectives on Value Co-Creation in Collective Consumption Contexts

Carol Kelleher, Hugh N. Wilson, Emma K. Macdonald [...]

Journal of Service Research

Select article: Transforming Customer Experience Through Social Media Marketing and Gamification: A Pathway to Engagement and Value Co-creation

Retricted access

Research article

First published 2026

Transforming Customer Experience Through Social Media Marketing and Gamification: A Pathway to Engagement and Value Co-creation

Shubhi Changani, Rakesh Kumar

Global Business Review

Select article: Co-creation experiences: The next practice in value creation

Retricted access

Research article

First published 2004-8

Co-creation experiences: The next practice in value creation

C.K. Prahalad, Venkat Ramaswamy

Journal of Interactive Marketing

Select article: The Impact of the Pay-What-You-Want Pricing Experience on Customer Behavior: Focus on Willingness to Participate in Value Co-Creation

Open access

Research article

First published 2024-10

The Impact of the Pay-What-You-Want Pricing Experience on Customer Behavior: Focus on Willingness to Participate in Value Co-Creation

Zhao Lin, Toshihiko Souma

Sage Open

Select article: How values are co-created by tourists and TikTok that are conducive to destination promotion: Evidence from Chongqing

Retricted access

Research article

First published 2025-4

How values are co-created by tourists and TikTok that are conducive to destination promotion: Evidence from Chongqing

Mingqiu Wei, Yi Li, Tong Zhang [...]

Journal of Vacation Marketing

Select article: Comparative Analysis of Attributions From Customer Experiences and Journeys

Retricted access

Research article

First published 2022-9

Comparative Analysis of Attributions From Customer Experiences and Journeys

David A. Gilliam, Teresa Preston, Casey C. Rockwell [...]

International Journal of Market Research

Select article: Engaging Customers in Value Co-Creation Through Mobile Instant Messaging in the Tourism and Hospitality Industry

Retricted access

Research article

First published 2020-2

Engaging Customers in Value Co-Creation Through Mobile Instant Messaging in the Tourism and Hospitality Industry

Sut Ieng Lei, Shun Ye, Dan Wang [...]

Journal of Hospitality & Tourism Research

Select article: Social Innovation Labs as Platforms for Inclusive Value Co-creation: The Moroccan Experience

Retricted access

Research article

First published 2026

Social Innovation Labs as Platforms for Inclusive Value Co-creation: The Moroccan Experience

Soufiane Elbroumi

Journal of Applied Social Science

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