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1-10 of 20 results for trademark theory

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Select article: Is Genericness Still Adequately Defined? Internet Search Firms and the Economic Rationale for Trademarks

Retricted access

Research article

First published 2023-5

Is Genericness Still Adequately Defined? Internet Search Firms and the Economic Rationale for Trademarks

Cameron Shackell

Science,Technology,& Human Values

Select article: Trademarks and Entrepreneurial Firm Success: Theory and Evidence from Venture Capital Investments in Private Firms

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Research article

First published 2025-5

Trademarks and Entrepreneurial Firm Success: Theory and Evidence from Venture Capital Investments in Private Firms

Onur Bayar, Thomas J. Chemmanur, Harshit Rajaiya [...]

Entrepreneurship Theory and Practice

Select article: Old Law,New Tech,and Citizen-Created Hashtags: #BlackLivesMatter and the Case for Provisional Hashtag Marks

Open access

Research article

First published 2021-3

Old Law,New Tech,and Citizen-Created Hashtags: #BlackLivesMatter and the Case for Provisional Hashtag Marks

Stephanie L. Mahin, Victoria Smith Ekstrand

Journalism & Mass Communication Quarterly

Select article: Hands off my Brand! The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits

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Research article

First published 2018-9

Hands off my Brand! The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits

Larisa Ertekin, Alina Sorescu, Mark B. Houston

Journal of Marketing

Select article: Animal Trademark Emblems on Fashion Apparel: A Semiotic Interpretation

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Research article

First published 1993-01

Animal Trademark Emblems on Fashion Apparel: A Semiotic Interpretation

Marcia A. Morgado

Clothing and Textiles Research Journal

Select article: Zooming In on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding

Open access

Research article

First published 2025-2

Zooming In on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding

Verena Rieger, Anne Dreller, Andreas Engelen

Journal of Marketing Research

Select article: Meaningful Objects or Costly Symbols? A Veblenian Approach to Brands

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Research article

First published 2016-11

Meaningful Objects or Costly Symbols? A Veblenian Approach to Brands

Noam Yuran

Theory,Culture & Society

Select article: The Social Functions of Group Rituals

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Research article

First published 2016-2

The Social Functions of Group Rituals

Rachel E. Watson-Jones, Cristine H. Legare

Current Directions in Psychological Science

Select article: When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation

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Research article

First published 2012-2

When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation

Femke Van Horen, Rik Pieters

Journal of Marketing Research

Select article: Legal and Public Policy Implications for the Future of Comparative Advertising: A Look at U-Haul v. Jartran

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Research article

First published 1989

Legal and Public Policy Implications for the Future of Comparative Advertising: A Look at U-Haul v. Jartran

Caryn L. Beck-Dudley, Terrell G. Williams

Journal of Public Policy & Marketing

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