Search results: Sage Journals

Restricted accessResearch articleFirst published May, 2011

Do Target and Non-Target Ethnic Group Adolescents Process Advertisements Differently?

Muhammad Mohsin Butt, Ernest Cyril de Run

Australasian Marketing Journal

Restricted accessResearch articleFirst published February, 2018

TV Viewing and Advertising Targeting

Yiting Deng, Carl F. Mela

Journal of Marketing Research

Open accessResearch articleFirst published January, 2022

Targeting Precision in Imperfect Targeted Advertising: Implications for the Regulation of Market Structure and Efficiency

Zhao Jiang, Dan Wu

Sage Open

Open accessResearch articleFirst published April, 2024

“Anchoring Effect” of Privacy in Targeted Persuasive Advertising Competition

Yuxiang Zhang, Weijun Zhong

Sage Open

Open accessResearch articleFirst published October, 2024

Direct Channel or Distribution Channel? The Role of Internet-Based Targeted Advertising With Vertical Differentiation in Distinct Channels

Zhao Jiang, Wu Dan, Zhou Huini

Sage Open

Restricted accessResearch articleFirst published January, 2014

Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services

Jan H. Schumann, Florian von Wangenheim, Nicole Groene

Journal of Marketing

Open accessReview articleFirst published October, 2023

Artificial Intelligence in Advertising: Advancements,Challenges,and Ethical Considerations in Targeting,Personalization,Content Creation,and Ad Optimization

Biao Gao, Yiming Wang, Huiqin Xie [...]

Sage Open

Restricted accessResearch articleFirst published November, 2022

Research on unhealthy food and beverages advertising targeting children: Systematic literature review and directions for future research

Ritu Srivastava, Parul Gupta

Australian Journal of Management

Open accessResearch articleFirst published February, 2026

Unblackboxing How Sociotemporalities Inform AI Accountability: The Case of Targeted Advertising

Faranak Hardcastle, Kathryn Henne, Jenna Imad Harb [...]

Social Science Computer Review

Open accessResearch articleFirst published January, 2022

Influence government: Exploring practices,ethics,and power in the use of targeted advertising by the UK state

Ben Collier, Gemma Flynn, James Stewart [...]

Big Data & Society

Restricted accessResearch articleFirst published May, 2011

Do Target and Non-Target Ethnic Group Adolescents Process Advertisements Differently?

Muhammad Mohsin Butt, Ernest Cyril de Run

Australasian Marketing Journal

Restricted accessResearch articleFirst published February, 2018

TV Viewing and Advertising Targeting

Yiting Deng, Carl F. Mela

Journal of Marketing Research

Open accessResearch articleFirst published January, 2022

Targeting Precision in Imperfect Targeted Advertising: Implications for the Regulation of Market Structure and Efficiency

Zhao Jiang, Dan Wu

Sage Open

Open accessResearch articleFirst published April, 2024

“Anchoring Effect” of Privacy in Targeted Persuasive Advertising Competition

Yuxiang Zhang, Weijun Zhong

Sage Open

Open accessResearch articleFirst published October, 2024

Direct Channel or Distribution Channel? The Role of Internet-Based Targeted Advertising With Vertical Differentiation in Distinct Channels

Zhao Jiang, Wu Dan, Zhou Huini

Sage Open

Restricted accessResearch articleFirst published January, 2014

Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services

Jan H. Schumann, Florian von Wangenheim, Nicole Groene

Journal of Marketing

Open accessReview articleFirst published October, 2023

Artificial Intelligence in Advertising: Advancements,Challenges,and Ethical Considerations in Targeting,Personalization,Content Creation,and Ad Optimization

Biao Gao, Yiming Wang, Huiqin Xie [...]

Sage Open

Restricted accessResearch articleFirst published November, 2022

Research on unhealthy food and beverages advertising targeting children: Systematic literature review and directions for future research

Ritu Srivastava, Parul Gupta

Australian Journal of Management

Open accessResearch articleFirst published February, 2026

Unblackboxing How Sociotemporalities Inform AI Accountability: The Case of Targeted Advertising

Faranak Hardcastle, Kathryn Henne, Jenna Imad Harb [...]

Social Science Computer Review

Open accessResearch articleFirst published January, 2022

Influence government: Exploring practices,ethics,and power in the use of targeted advertising by the UK state

Ben Collier, Gemma Flynn, James Stewart [...]

Big Data & Society