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1-3 of 3 results for swift guanxi

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Select article: Influence of Mobile App Live Streaming Characteristics on Clothing Impulse Purchase Intention: Mediation of Swift Guanxi and Perceived Trust

Open access

Research article

First published 2024-10

Influence of Mobile App Live Streaming Characteristics on Clothing Impulse Purchase Intention: Mediation of Swift Guanxi and Perceived Trust

Hewei Tian

Sage Open

Select article: Determinants of Social Commerce Purchase and Recommendation Intentions Within the Context of Swift Guanxi Among Chinese College Students

Open access

Research article

First published 2023-4

Determinants of Social Commerce Purchase and Recommendation Intentions Within the Context of Swift Guanxi Among Chinese College Students

Isaac Kofi Mensah, Guohua Zeng, Chuanyong Luo

Sage Open

Select article: The Power of Live-Streaming in Consumers’ Purchasing Decision

Open access

Research article

First published 2023-10

The Power of Live-Streaming in Consumers’ Purchasing Decision

Md. Alamgir Hossain, Abul Kalam, Md. Nuruzzaman [...]

Sage Open

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