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Retricted access

Research article

First published 2010-6

Sustainable Market Orientation: A New Approach to Managing Marketing Strategy

Robert W. Mitchell, Ben Wooliscroft, James Higham

Journal of Macromarketing

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Letter

First published 2024-7

The Fallout of Market-Oriented Sustainability Measures: Tourism Destination Sustainability Benchmarking and Ranking

Matias Thuen Jørgensen

Journal of Travel Research

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Research article

First published 2011-1

Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?

V. Kumar, Eli Jones, Rajkumar Venkatesan [...]

Journal of Marketing

Open access

Research article

First published 2024-1

Effect of Human Capital and Information Capital Readiness on Business Sustainability: Do Market Orientation and Business Performance Matter?

Bambang Tjahjadi, Noorlailie Soewarno, Dewi Nabilah Anwar [...]

Sage Open

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Research article

First published 2024

Sustainable Competitive Advantage in the Malaysian MLM Sector: The Interplay of Strategic Orientation and Adaptive Marketing Capability

Lee Siew Keong, Sheila Cheng, Omkar Dastane

FIIB Business Review

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Research article

First published 2022-3

Four-Stage Model of Value Creation for Sustainability-Oriented Marketing: En Route to Participatory Marketing

Alpaslan Kelleci

Journal of Macromarketing

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Research article

First published 2009-12

Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation

Madhubalan Viswanathan, Anju Seth, Roland Gau [...]

Journal of Macromarketing

Open access

Research article

First published 2025-10

Unveiling the Power of Non-Technological Innovation Capability: Bridging Conventional and Emerging Strategic Orientations to Firm Performance—A SEM Analysis

Wondwosen Tilahun Bekele, Aschalew Degoma Durie, Abiot Tsegaye Kibret

Sage Open

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Research article

First published 2024-6

Sustainability Outcomes in SMEs: A Configurational View of the Interplay of Strategic Orientations and Environmental Conditions

Hafiz Muhammad Usman Khizar, Muhammad Jawad Iqbal, Feisal Murshed [...]

Journal of Macromarketing

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Research article

First published 2019-6

Coffee value chains in India: exploring sustainability oriented markets

P G Chengappa, C M Devika, A V Manjunatha

Agricultural Economics Research Review

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