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Research article

First published 2023-9

The role of internal branding in managing sustainable brand transformation

Fatima Regany, Cristina Longo

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2021

Slogans With Negations’ Effect on Sustainable Luxury Brand

Felix Septianto, Joya Kemper, Gavin Northey

Australasian Marketing Journal

Open access

Research article

First published 2025

The Role of First-Mover Advantages in Sustainability: Conceptualizing the Sustainability Transformations of Green and Conventional Brands

Florian Platzek, Anna-Karina Schmitz, Annika Hagen

Business & Society

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Research article

First published 2014-9

Brand Narratives,Sustainability,and Gender

Nacima Ourahmoune, Anne-Sophie Binninger, Isabelle Robert

Journal of Macromarketing

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Research article

First published 2020-7

Nation Branding as Sustainability Governance: A Comparative Case Analysis

Meri Frig, Ville-Pekka Sorsa

Business & Society

Open access

Research article

First published 2024-10

Influence of Corporate Environmental Responsibility on Dimensions of Brand Equity in the Sustainable Food Industry

Luis Alex Carbajal-Rubio, Elizabeth Emperatriz García-Salirrosas, Miluska Villar-Guevara [...]

Sage Open

Free access

Research article

First published 2016-7

Sustainability of Sustainable Fashion Products and Impact of Brand Names and Cause-Related Marketing on Purchase Intention

Sookhyun Kim

AATCC Journal of Research

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Research article

First published 2019-9

Sustainability Policies for the Fashion Industry: A Comparative Study of Asian and European Brands

Anupama Gupta

Indian Journal of Public Administration

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Research article

First published 2016-5

Eco-Warriors: Shifting Sustainable Retail Strategy via Authentic Retail Brand Image

Ann-Marie Kennedy, Sommer Kapitan, Samuel Soo

Australasian Marketing Journal

Open access

Research article

First published 2026

Branding Sustainably by Communicating Responsibly: An Exploration Through Stakeholders’ Lens

Anjali S Menon, Rajasekharan Pillai

Global Business Review

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