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1-10 of 97 results for startup marketing

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Select article: Effects of International Tourist Flow on Startup Financing: Investment Scope and Market Potential Perspectives

Open access

Research article

First published 2022-10

Effects of International Tourist Flow on Startup Financing: Investment Scope and Market Potential Perspectives

Xiang Gao, Zhenhua Gu, Shuzhen Niu [...]

Sage Open

Select article: From Patent Filing to Market Success: Assessing the Commercialization Gap in Indian Startups

Retricted access

Research article

First published 2025

From Patent Filing to Market Success: Assessing the Commercialization Gap in Indian Startups

Ruchi Sharma, Tanmay Sharma, Madan Dhanora

Millennial Asia

Select article: Using Classroom-Run Virtual Startup Incubator to Facilitate Experiential Learning Experiences and Global Marketing Alliances

Retricted access

Research article

First published 2023-12

Using Classroom-Run Virtual Startup Incubator to Facilitate Experiential Learning Experiences and Global Marketing Alliances

Adesegun Oyedele, Emily Goenner, Maria Guadalupe Alba Aguilar [...]

Journal of Marketing Education

Select article: Partnering with Startups Globally: Distinct Strategies for Different Locations

Retricted access

Research article

First published 2021-8

Partnering with Startups Globally: Distinct Strategies for Different Locations

Shameen Prashantham

California Management Review

Select article: Business-to-Investor Marketing: The Interplay of Costly and Costless Signals

Open access

Research article

First published 2025-5

Business-to-Investor Marketing: The Interplay of Costly and Costless Signals

Greg Nyilasy, Shangwen Yi, Dennis Herhausen [...]

Journal of Marketing

Select article: Market research report: What has become of new entrants in research workflows and scholarly communication?

Open access

Research article

First published 2019-11

Market research report: What has become of new entrants in research workflows and scholarly communication?

Yvonne Campfens

Information Services and Use

Select article: Timing options for a startup with early termination and competition risks

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Research article

First published 2017-5

Timing options for a startup with early termination and competition risks

Tim Leung, Zongxi Li

Risk and Decision Analysis

Select article: Walmart’s Acquisition of Flipkart: Emerging Paradigm of the Digital Era

Retricted access

Case report

First published 2020-4

Walmart’s Acquisition of Flipkart: Emerging Paradigm of the Digital Era

P. Bala Bhaskaran, Nasheman Bandookwala

South Asian Journal of Business and Management Cases

Select article: Parallel Play: Startups,Nascent Markets,and Effective Business-model Design

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Research article

First published 2020-6

Parallel Play: Startups,Nascent Markets,and Effective Business-model Design

Rory M. McDonald, Kathleen M. Eisenhardt

Administrative Science Quarterly

Select article: Lean Hypotheses and Effectual Commitments: An Integrative Framework Delineating the Methods of Science and Entrepreneurship

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Research article

First published 2024-11

Lean Hypotheses and Effectual Commitments: An Integrative Framework Delineating the Methods of Science and Entrepreneurship

Saras D. Sarasvathy

Journal of Management

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