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Articles (1801)

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1-10 of 1801 results for social media followers

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Select article: The Positive Effect of Not Following Others on Social Media

Retricted access

Research article

First published 2020-12

The Positive Effect of Not Following Others on Social Media

Francesca Valsesia, Davide Proserpio, Joseph C. Nunes

Journal of Marketing Research

Select article: Motives for following social media influencers: Scale development and validation

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Research article

First published 2025

Motives for following social media influencers: Scale development and validation

Chih-Chien Wang, Shu-Chen Chang, I-Hsin Hsieh

Information Development

Select article: Shaping Brand Loyalty through Social Media Influencers: The Mediating Role of Follower Engagement and Social Attractiveness

Open access

Research article

First published 2024-4

Shaping Brand Loyalty through Social Media Influencers: The Mediating Role of Follower Engagement and Social Attractiveness

Suhaib Ahmed, Tahir Islam, Abdul Ghaffar

Sage Open

Select article: The vertical and horizontal dimensions in the social construction of leadership: A case study on the social media followers of the Croatian politicians Zoran Milanović and Miro Bulj

Open access

Research article

First published 2023-12

The vertical and horizontal dimensions in the social construction of leadership: A case study on the social media followers of the Croatian politicians Zoran Milanović and Miro Bulj

Silvija Vuković, Nico Carpentier

Leadership

Select article: Investigating the Impact of Social Media Marketing on Intention to Follow Advice: The Mediating Role of Active Participation and Benevolence Trust

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Research article

First published 2024-10

Investigating the Impact of Social Media Marketing on Intention to Follow Advice: The Mediating Role of Active Participation and Benevolence Trust

Blend Ibrahim, Ahmad Aljarah, Joe Hazzam [...]

FIIB Business Review

Select article: Hashtag Health: College Health on Social Media and Students’ Motivations to Follow,Interact,and Share Their Social Media Content

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Research article

First published 2019-9

Hashtag Health: College Health on Social Media and Students’ Motivations to Follow,Interact,and Share Their Social Media Content

Evan K. Perrault, Grace M. Hildenbrand, Seth P. McCullock [...]

Health Promotion Practice

Select article: Following Your “Friend”: Social Media and the Strength of Adolescents' Parasocial Relationships with Media Personae

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Research article

First published 2016-11

Following Your “Friend”: Social Media and the Strength of Adolescents' Parasocial Relationships with Media Personae

Bradley J. Bond

Cyberpsychology,Behavior,and Social Networking

Select article: The Growth of Follower Networks on Social Media Platforms for Humanitarian Operations

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Research article

First published 2020-12

The Growth of Follower Networks on Social Media Platforms for Humanitarian Operations

Eunae Yoo, Elliot Rabinovich, Bin Gu

Production and Operations Management

Select article: Deplatforming: Following extreme Internet celebrities to Telegram and alternative social media

Open access

Research article

First published 2020-6

Deplatforming: Following extreme Internet celebrities to Telegram and alternative social media

Richard Rogers

European Journal of Communication

Select article: Mirror,mirror on the wall: Shifting leader–follower power dynamics in a social media context

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Research article

First published 2020-6

Mirror,mirror on the wall: Shifting leader–follower power dynamics in a social media context

Parisa Gilani, Elvira Bolat, Donald Nordberg [...]

Leadership

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