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Open access

Research article

First published 2015-4

Social Media as Conversation: A Manifesto

Anastasia Kavada

Social Media + Society

Retricted access

Research article

First published 2019-8

Beyond Keywords: Tracking the Evolution of Conversational Clusters in Social Media

James P. Houghton, Michael Siegel, Stuart Madnick [...]

Sociological Methods & Research

Retricted access

Research article

First published 2021-3

Brand conversation: Linguistic practices on social media in the light of face-work theory

Andria Andriuzzi, Géraldine Michel

Recherche et Applications en Marketing (English Edition)

Retricted access

Research article

First published 2024

‘Asking for a friend’: Mediation needs in Israeli social media conversations on benefits and rights

Frida Elek-BenMoshe, Sheizaf Rafaeli

Journal of Information Science

Retricted access

Other

First published 2010-12

Be where the conversations are: The critical importance of social media

Phil Bradley

Business Information Review

Open access

Research article

First published 2025-12

How Firms Can Steer Social Media Conversations

Mohammad “Mike” Saljoughian, Kelly Hewett, Harald J. van Heerde [...]

Journal of Marketing Research

Retricted access

Research article

First published 2019-10

Social Media for Disaster Management: Operational Value of the Social Conversation

Lu (Lucy) Yan, Alfonso J. Pedraza‐Martinez

Production and Operations Management

Retricted access

Research article

First published 2020-5

“Don't Forget that Others Are Watching,Too!” The Effect of Conversational Human Voice and Reply Length on Observers’ Perceptions of Complaint Handling in Social Media

Ana Javornik, Raffaele Filieri, Ralph Gumann

Journal of Interactive Marketing

Open access

Research article

First published 2021-7

Social Media Conversations About High Engagement Sports Team Brands

Simon Chadwick, Alex Fenton, Richard Dron [...]

IIM Kozhikode Society & Management Review

Open access

Research article

First published 2015-4

From Noxious to Public? Tracing Ethical Dynamics of Social Media Platform Conversions

Mike Ananny

Social Media + Society

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