Be where the conversations are: The critical importance of social media

Abstract

Your personal or organizational website is no longer the single source of information available online. It is now vital that we pay attention to the increasing availability and use of social media. We must at least be listening to the conversations that are happening across all social media. Ideally however, we should be engaging in these conversations. This article considers how social media have become important for businesses and suggests easy ways in which we can become involved.